Overview
Baylor St. Luke's Medical Center is an 881-bed quaternary care academic medical center that is a joint venture between Baylor College of Medicine and CHI St.
Luke's Health. Located in the Texas Medical Center the hospital is the home of the Texas Heart® Institute a cardiovascular research and education institution founded in 1962 by Denton A.
Cooley MD. The hospital was the first facility in Texas and the Southwest designated a Magnet® hospital for Nursing Excellence by the American Nurses Credentialing Center receiving the award five consecutive times.
Baylor St. Luke's also has three community emergency centers offering adult and pediatric care for the Greater Houston area.
Under the direction of the Region CSO, and market strategy leadership, manages the implementation of specific business objectives and projects at a Market or care setting level.
Implements and monitors tactical plans that are aligned with key business and strategic initiatives.
Provide support for strategic planning process, service line and key strategy projects, strategic planning reviews, provider development planning and other strategic, and financial planning related processes.
Provides objective data and analysis that enables teams to make informed decisions and achieve strategic growth. Responsible for providing strategic data analyses, trends monitoring, market intelligence and business case development.
Works with peers and stakeholders to achieve functional goals and carry out initiatives efficiently.
May support independent provider recruitment and onboarding.
This Mkt Manager will support our 3 markets, Houston, Brazos Valley anf East Texas.
Experience in Healthcare Strategy is a MUST and will be Required when considering prior experience and qualifications.
This position requires someone with more than only a sales background.
MBA or MHA Preferred
Responsibilities
Planning : Provides support for strategic planning process, service line and key strategy projects, strategic planning reviews, and other strategic and financial planning related processes.
Growth Initiatives / Business Development : Provides support for business development and service line projects, medical staff development planning, CON applications and other planning related processes.
Business and Tactical Plans : Supports business and tactical plan development and implementation business development opportunities and services / product.
Implements and monitors tactical plans that are aligned with key business and strategic initiatives.
Assessment and Analysis : Partners with analytics team to develop and provide objective data and analysis to make informed decisions and achieve strategic growth.
Ensures credible and current access to strategic market intelligence; monitors and analyzes trends in the environment to inform and support business development, service line development and business case development.
Runs complex analysis, forecasts and builds data models.
Stakeholder Engagement : Works with peers and stakeholders to achieve functional goals and carry out initiatives efficiently.
Physician Strategy / Physician / Development Planning : Collaborates in Physician Workforce Development Planning and provider development plans.
Provider Recruitment : Supports independent physician recruitment necessary to maintain access to care and implement growth initiatives.
Other Duties : Partners with other Growth functions locally, regionally and nationally including marketing, communications, and sales to develop and implement market strategies and growth plans.
Partners with operations and clinical functions to implement strategies and growth plans. Performs other duties and projects as assigned by manager.
Qualifications
Required Experience and Education :
Bachelor's degree in related field required and / or additional job related experience may be substituted in lieu of the degree.
Minimum of 3 years of experience in healthcare strategy, business development or related field required
Minimum Knowledge, Skills, Abilities and Training :
- Understanding of healthcare trends, regulations, and best practices; ability to apply this knowledge appropriately to diverse situations.
- Understanding of the importance of 'big picture' thinking and planning and ability to apply organizational acumen to identify and maintain focus on key success factors for the organization.
- Ability to summarize and make relevant recommendations on analytical findings and research on industry / market trends and best practices.
- Strong written, oral, and interpersonal communication skills with the ability to work collaboratively across the market
- Excellent organizational and time management skills with strong attention to detail. Comfortable completing complex tasks and projects on a tight deadline.
Ability to balance competing priorities.
Relationship-oriented and able to work collaboratively with internal and external stakeholders in a matrix organization.
Skilled in developing and maintaining positive working relationships.
- Serve as informal leader for projects to ensure timely and quality deliverables.
- Ability to work autonomously with minimal guidance and move priorities forward while engaging key stakeholders. Includes ability to self-direct and self-educate.
- Knowledge of business development tools, techniques and approaches; ability to explore and develop potential areas of business growth for the organization.
- Proficient in Google Suite set of tools , Microsoft Excel, Ability to work in various mapping and analytical tools
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