Sr. Marketing Manager - Acquisition

About PartsSource

Read all the information about this opportunity carefully, then use the application button below to send your CV and application.

PartsSource is the leading B2B e-commerce marketplace for US healthcare, helping healthcare providers to automate the purchasing of MedTech repair parts and services through a modern procurement experience while driving improved cost, quality, and reliability throughout the healthcare supply chain.

We are growing rapidly as providers shift their purchasing toward e-commerce and away from manual processes. We are uniquely positioned to address key challenges impacting mission-critical operations related to rising input costs, skill shortages, and supply chain disruptions.

Bain Capital’s 2021 investment in PartsSource further propels us to realize our Vision : Ensure the quality, safety, and availability of mission-critical assets to improve health outcomes.

Our platform automates the procurement process enabling the medical equipment service industry in their acquisition, repair and life cycle management of medical parts.

The company's cloud software and marketplace technology tools help over 3,500 hospitals to source on-demand parts and services from over 6,000 OEMs and thousands of repair techs.

PartsSource delivers strong value to customers through an Amazon like experience featuring preferred pricing, automated ordering, and formulary analytics to benchmark spend and drive greater supply chain intelligence.

From our founding in 2001 as the industry’s first online, fully integrated medical products marketplace, to the creation of our award-winning flagship solution, PartsSource Pro, PartsSource has evolved to become a leader in the digital transformation of the healthcare technology supply chain and indispensable partner to more than half of U.

S. hospitals and thousands of equipment suppliers and independent service providers.

Bain Capital’s 2021 investment in PartsSource provides capital, expertise, and key partnerships further accelerating PartsSource’s growth.

Bain Capital, one of the world’s leading private multi-asset investment firms with approximately $150 billion in assets under management, seeks to create lasting impact for their investors, teams, businesses, and the communities in which they live.

The Senior Marketing Manager, Acquisition will have an essential role in the planning, organization, implementation, and optimization of our organization’s go-to-market product strategies.

As one of the core members of the Marketing team, you will be responsible for the collaboration and execution of campaigns tactics, including but not limited to : emails, display marketing, event summits & webinars, data analytics, lead qualification & routing, social media, and search engine optimization.

Additionally, you will work cross collaboratively with multiple departments within the organization, to maximize performance and contribute to the team’s overall business goals.

What You’ll Do

Produce Results

• Leverage demand gen marketing expertise to successfully craft & deploy campaigns
• Successfully execute on strategy and campaign plans for all initiatives
• Analyze campaign performance data and identify trends for campaign optimization needs
• Implement campaign optimizations to maximize performance
• Manage demand gen strategy & campaigns against an annual budget & calendar

Manage Vendor Partners

• Manage third-party marketing partners that contribute to our demand gen program tactics and drive continual optimization of efficient, effective systems that optimize marketing output
• Own and organize all demand generation budgets and expenses
• Collaborate cross-functionally with internal team members to ensure alignment of tactics and optimal execution of campaigns

Analyze & Optimize

• Support and manage both the production and implementation of a variety of marketing deliverables in alignment with quarterly objectives
• Drive the process, alignment, and validation of core data lists with our sales and rev ops teams, in conjunction with our sales and product marketing partners
• Develop and maintain marketing calendars that are essential to executing on our success in a timely manner
• Participate in the implementation of best practices and processes that will maximize demand generation program’s effectiveness and efficiency

Management Reporting

• Communicate campaign status and performance to leadership in both oral and written formats
• Focus on the critical levers of success and structure the decision-making process
• Go beyond the numbers and identify key insights and provide meaningful recommendations
• Develop and assess multiple options as the basis of your recommendations
• Evaluate performance and be willing to re-evaluate if the data suggests a better path forward

What You’ll Bring

• 5-8 years of direct experience managing a product lifecycle and demand gen campaigns
• Thought-leadership, innovative thinking, and strategic focus that maximizes campaign tactics and performance
• Experience analyzing and interpreting complex performance data / results for future optimization
• Demonstrated success in executing a mix of demand gen tactics, meeting timelines, and delivering results
• Foundational product marketing experience and a deep understanding of marketing demand gen best practices
• Experience in presenting your work and key results to leadership

Who We Want To Meet

• You’re a positive person, ready to serve as an enthusiastic promoter of PartsSource to internal and external clients
• You’re a problem solver, always looking to find ways to work towards a win-win solution
• You’re a strong influencer- able to gain the trust and confidence of leadership teams to drive change
• You don’t settle for the status quo. You’re always improving upon processes and tools to find simpler and better ways to work.
• You’re accountable. You do what you say you’re going to do. And when you mess up- you own it, learn from it, and move on.

Benefits & Perks

• Competitive salary package inclusive of base salary, incentive bonus structure, and equity incentive plan; with a full benefits package (including a 401k match, employer-paid college debt redux, and more).
• An inclusive PartsSource community - work alongside other smart, passionate people
• Growing company investing in and committed to developing the careers of our employees.
• Hybrid work environment where you get the benefits of flexibility, socialization, and productivity
• A chance to revolutionize Healthcare with evidence-based decision-making on the world’s leading Procure-to-Pay platform!

Interested?

We’d love to hear from you and explore the possibilities. Please send us your resume along with an optional cover letter detailing why you’re an excellent candidate.

Diversity Statement

We are an Equal Opportunity Employer committed to building an inclusive and diverse environment where everyone’s individuality is respected, and everyone has an identity.

Our commitment to inclusion across race, gender, age, religion, identity, and experience drives us forward every day.

Legal authorization to work in the U.S. is required.

No Agency or Recruiter submissions will be accepted.

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