Senior Product Manager, Vaccines Marketing, US

Senior Product Manager, Vaccines Marketing

All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.

Location : Bridgewater, NJ

Our Team :

The US Vaccine Marketing and Commercial Strategy team establishes marketing strategies for the brand and portfolio to manage the P&L and tactic execution, maximizing the upside and minimizing the downside.

With a mission to chase the miracles of science, there is relentless focus on understanding our customers, competition, and market trends to inform value creation solutions, pipeline decisions and leadership of best-in-class product launches.

We are an innovative global healthcare company that helps the world stay ahead of infectious diseases by delivering more than 500 million vaccine doses a year.

Across different countries, our talented teams are exploring new technologies to protect people and promote healthy communities.

We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

About The Job

You will report to a senior leader of marketing in the Vaccines Marketing group and will be a key member of the Vaccines Marketing and Commercial Strategy Team driving the success of vaccines and products in either RSV, Flu, or the Sanofi portfolio of vaccines.

You will work closely with other marketing team members who are responsible for various aspects of the marketing mix. You will also collaborate closely with other functions such as Communications, Field Sales, Public Affairs, Market Research, Medical Affairs, Market Access, and Analytics.

In this role, you may be responsible for :

• Support development of Consumer and / or HCP strategies and tactical plans to drive brand uptake.
• Developing and executing HCP campaigns including sales force materials, websites, CRM, banner ads, SEO, SEM, paid search, and other targeted programs.
• Executing consumer strategy including the development of disease awareness campaigns and DTC advertising via omni-channel marketing.
• Partner with multiple agencies to produce deliverables on strategy, within timelines, on budget, and measures outcomes across multiple channels.
• Collaborate with market research and analytics teams to develop research stimuli and manage project plans.
• Gain key insights to recommend adjustments to strategy and / or tactical execution.
• Coordinate key performance indicators / metrics to enable performance reporting.
• Manage the development of multiple marketing assets through the LMR process.
• Day to Day contact for key tactical projects including creative brief approvals, launch timeline management, and financial management.
• Coordinate and collaborate with cross-functional teams.
• Coordinate budget tracking to enable accurate financial reporting.
• Collaborate in the development and monitoring of brand assumptions, forecasts, and performance.

This is not an exhaustive, comprehensive listing of job functions as the candidate may perform other duties as assigned.

This role may also evolve over time.

People and Organization

• Lead cross functional teams
• Model Inclusion and Diversity principles and behaviors in all ways of working
• Strengthen the team and the company by creating a winning spirit and by developing excellence-oriented and customer-focused culture, while fostering innovation

About The Role

Minimum Qualifications :

An undergraduate degree in business or related discipline required. An advanced degree is a plus; an MBA preferred.

Experience

• 3+ years of relevant industry experience with at least 2 years of in line brand strategy and tactical marketing experience in vaccines or specialty pharmaceuticals preferred.
• At least 1 year of Consumer DTC / patient marketing experience.
• Experience in the US Market.
• Previous launch experience preferred.
• Pediatric, adolescent or older adult vaccines experience preferred.
• Strong knowledge of Sales Training and Sales force engagement.
• Demonstrated experience in working with Regulatory, Legal, and Medical in a solutions-based partnership.
• Ability to both think strategically and manage execution details.
• Excellent interpersonal skills to negotiate, communicate, present, persuade a point of view.
• Ability to demonstrate the Sanofi Play to Win behaviors : Stretch, Take Action, Act in the interest of patients and customers, Sanofi First.
• Ability to work effectively in a matrixed team environment.
• Exceptional leadership skills with excellent interpersonal, communication and presentation skills with the ability to interface seamlessly with other parts of organization.
• Holds self and others to high degree of integrity, ethics, and accountability.

This role is based in Bridgewater, NJ with an estimate of business travel : 25-30% of the time.

Equal Opportunity Employer :

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

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