Who We Are
At Fossil Group, we dare to dream, disrupt, and deliver in a better way. We are committed to creating great watches, jewelry, and leather goods by investing in technology and long-term value creation.
We do this by living out our core values - Authenticity, Grit, Curiosity, Humor and Impact - each and every day, continually powered by purpose and our people.
Come be a part of Fossil, where we thrive on diversity, innovation, uniqueness, and inclusion!
Make an Impact
Fossil Group is looking for an innovative Social Media and Influencer Manager to join our Owned Brands Team and support the brand strategy for FOSSIL, Michele and Zodiac.
This role will report into the Social Media Senior Manager.
What You’ll Do
Influencer
Strategy & ExecutionDevelop and implement comprehensive influencer strategies aligning with brand objectives and target audience to enhance brand visibility and engagement.
Work within house or with agency to identify and evaluate potential influencers based on relevance, reach, engagement, and alignment with brand values, ensuring a strategic fit for collaboration.
Lead the creation of influencer-focused content plans, optimizing channels and platforms to maximize reach and impact. Provide strategic support to the overall social media strategy, ensuring influencer efforts seamlessly integrate with broader marketing objectives.
Analyze campaign performance, deriving insights and actionable recommendations to continually optimize influencer strategies for improved results.
Collaborate with cross-functional teams to align influencer initiatives with product launches, events, and marketing campaigns.
Act as a brand ambassador, representing the organization in communications with influencers and fostering a positive brand image within the influencer community.
Collaborate with the paid team and external agencies to pinpoint high-performing influencer content, strategically selecting pieces for optimal results through paid amplification.
Campaign ManagementManage and track budgets allocated for influencer collaborations, ensuring efficient use of resources and ROI measurement.
Collaborate closely with the brand team to align on SKUs and product selections, managing the ordering process efficiently and effectively.
Track and ship products to influencers, utilizing one-day contractors for assistance as needed.
Your Skills
- Bachelor's Degree in Social Media, Communications, Journalism, Marketing, or other related field is highly desired
- 5+ years of professional experience in an influencer focused role
- Ability to prioritize projects and collaborate with other team members is a must
- Strong organizational skills and social / digital-first thinking is a must
- Knowledge of social media platforms : Facebook, Instagram, Pinterest, YouTube, Twitter and TikTok
- Knowledge of Google Analytics
The Perks
- Comprehensive benefits package inclusive of health and well-being services
- 401(k) match and education on retirement planning
- Paid parental leave for eligible employees, and a Return Back to Work program for new parents and caregivers to phase back into work on a reduced schedule
- Generous Paid Time Off including Floating Holidays, Volunteer Time, and Summer Flex Fridays
- Hybrid working schedules
- Tuition Reimbursement on approved programs
- Fossil Merchandise Discounts
Accommodations Statement
We are committed to creating an inclusive culture and strongly encourage candidates of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents and individuals with disabilities to apply.
Manager, Social Media
We are looking for an experienced Social Media Manager to support with global social media initiatives. Keep track of all events, campaigns, and strategic local or global projects, and collaborate closely with the social media team to ensure seamless integration with ongoing social media strategies ...
Content Creator and Social Media Manager
We’re seeking a dynamic and creative Content Creator and Social Media Manager to elevate Kate McLeod’s brand’s presence across our social media platforms. This role requires a versatile individual who excels in creating compelling content, managing social media channels, and overseeing the productio...
Social Media Manager
Job Description - Social Media Manager Location: New York City, NY Reports To: Marketing Director Job Overview : We’re seeking a dynamic and creative Content Creator and Social Media Manager to elevate Kate McLeod’s brand’s presence across our social media platforms. This role requ...
Social Media Manager
FlexJobs was founded in 2007 and has been featured on NPR, Good Morning America, Fox Business Channel, and thousands of other media outlets. ...
Social Media Manager
Are you a social media superstar? Do you keep up with the latest trends and know exactly how to get people to interact? Our company is looking for a new team member to run our social media accounts. Set key performance indicators (KPIs) for social media posts to measure social media's success. About...
Social Media Manager - Business & Leadership
Responsibilities Develop brand identity on social media and execute a programming strategy that leverages video, graphic design, memes / social trends to make this podcast more relevant through engagement on social media platforms Creatively produce short-form video content stemming from long-form (...
Sr. Social Media Marketing Manager, Commerce
The Social Media Marketing Manager will lead our social commerce strategy and play a pivotal role in conceptualizing, designing, and overseeing the elements that enhance the overall impact and engagement of our commerce-related social media content. Senior Social Media Marketing Manager (M-F). Repor...
Social Media Manager, Nissan United.
The Social Media Manager role is designed for up-and-coming talent, providing the opportunity to work alongside seasoned social media strategists and account teams while owning social projects and tasks. With 1-2 years of community management experience, you will manage social media communications f...
Senior Social Media Manager.
As the Harrys Social Media Manager, you will play a critical role in developing & executing a creative & strategic social media presence across all social media channels that showcases the unique identity of the Harrys brand & establishes a strong connection with our community. We are seeking a thou...
Sr. Social Media Manager
Experience in compiling complex social media dataKnowledge of paid social platform is requiredExperience with tech industryStrong accomplishments around building a brand via social mediaengagement, presence and awareness. They are in startup mode in the US and looking for a creative and collaborativ...