Market Research Manager

Title : Market Research Manager

Location : Remote

Pay Rate : $95-$101 / hr depending on experience

Planet Interactive is seeking a Market Research Manager to join one of our well-known global pharmaceutical clients.

The Market Research Manager will lead Business Intelligence to facilitate and develop actionable recommendations based on market insights that address key business needs and objectives.

Key responsibilities include independently leading Business Intelligence planning, implementation, communication of results, and alignment of brand strategies and plans.

The Market Research Manager will be responsible for managing all aspects of Business Intelligence including initiation of the RFP process, Vendor Selection, Study Design, Contract Execution, Budget Management, and providing direction on the Scope of Services to be provided by such resources.

The Market Research Manager will independently lead all aspects of project planning, such as coordination, setting timelines, scheduling participant meetings, shaping conclusions and recommendations, presenting interim and final results, and communicating all project progress / initiatives to Brand Teams, Senior Management, and / or Vendors, where appropriate.

Market Research Manager Responsibilities :

• Serve as the Pipeline Commercialization and Strategy Market Research (PCS MABI) point of contact supporting different botulinum toxin assets, becoming a trusted partner to Brand Leadership, guiding brand strategy and advising on key initiatives based on knowledge of the business and market through primary market research, data and analytics, and competitive intelligence capabilities.
• Enable and demonstrate leadership on the cross-functional business teams across pipeline indications, to make better and more rapid business decisions by framing & prioritizing critical brand questions.
• Provide insights to both current & future market dynamics while proactively identifying and developing analytics solutions to ensure data driven and objective decision-making.
• Play a leading role in the continuous brand planning process based on a deep understanding of the market drivers, patient journey, competition and positioning highlighting opportunities to enhance patient and HCP experience and plans to address leverage points & gaps.
• Ensure all PCS MABI activities are conducted on time, within budget, and in accordance with financial and ethical compliance guidelines.

Market Research Manager Qualifications :

• Prior pharmaceutical market research and analytics experience strongly preferred.
• Well-versed in conducting quantitative, qualitative and competitive intelligence and solid experience with secondary research and analytics using commonly used biotech data sources including epidemiology, treatment landscape, analyst reports and competitor analysis.
• Strong ability to create visually impactful slides and craft compelling executive-level story from primary and secondary insights.
• Ability to analyze real-world claims data and utilize data visualization tools like Tableau is considered a plus.
• Bachelors degree required. Advanced degree (e.g. Masters or PhD) is preferred.
9 days ago