Sr Reporting & Website Analyst

Job Details

Description

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

Ascend Learning leads the way in innovation and solution creation to improve outcomes and deliver results for students, educators, and healthcare workers in the ever-changing field of healthcare.

We offer advanced resources that drive nursing success, empower front-line certified allied health workers, help physicians pass boards and stay current, and provide education management tools for medical education programs.

WHAT YOU'LL DO

As a Sr. Reporting & Website Analyst, you will be integral in evaluating the effectiveness of marketing initiatives through meticulous tracking, analysis, and reporting.

Your expertise in web analytics, statistical analysis, and data visualization will support the marketing team by providing actionable insights from both internal and external data sources.

You will play a key role in campaign optimization by developing hypotheses, designing tests, and analyzing results to guide strategic decisions.

Additionally, you will ensure the integrity and accessibility of marketing and customer data by establishing robust data governance practices and building and maintaining reports and dashboards.

Your collaborative efforts with various stakeholders, including campaign managers and the Ascend BI team, will contribute to a comprehensive understanding of marketing performance and its impact on the business

WHERE YOU’LL WORK

This position will work a hybrid schedule from our Burlington, MA or Leawood, KS office location.

HOW YOU’LL SPEND YOUR TIME

• Responsible for tracking, reporting, and analyzing the performance of ongoing marketing activities, ad-hoc analytic requests, and development / automation of regular reports and dashboards in support of the marketing team.
• Analyzes external and internal customer data using database queries (SQL), spreadsheet (Excel) models, web analytics tools (Google Analytics, GA4), statistical analysis tools, and data visualization tools (PowerBI, Tableau, Looker).
• Collaborate in developing hypothesis, designing of tests, and analyzing results to inform optimization of campaigns. Communicate results and provide recommendations.

Collaborate to develop and maintain overall testing roadmap for marketing.

• Advises other marketing functions (e-commerce / website, demand generation, online / offline advertising, brand, product development) as the knowledge owner for customer and market data.
• Provide data governance for marketing and customer data in various databases. Clean, organize, sort, and reconcile multiple databases to create a unified record for accounts and contacts to be used in analysis.

Establish processes and procedures to assure timeliness, accuracy and integrity of data sources and analysis.

• Develop and maintain Key Performance Indicators (KPIs) related to the quality, performance, and completeness of our database.
• Work closely with campaign and channel managers as well as external media agencies to ensure campaign tracking and seamless data flow.
• Collaborate with the Ascend BI team on the development of holistic analysis and reports that incorporate additional non-marketing data sources.

WHAT YOU'LL NEED

Education & Years of Experience

• Bachelor's degree is strongly preferred in the field of business analytics, data science, or equivalent.
• 5+ years of work experience in analysis of B2B and B2C websites using Google Analytics or equivalent

Key Skills and Abilities / Qualifications

• Strong analytical skills and the ability to translate data into actionable insights.
• A keen ability to identify and solve marketing-related business problems.
• Excellent written, verbal, and visual communication skills.
• Independent thinker who can work well in a collaborative team environment.
• Familiarity with statistical techniques such as multivariate and A / B testing, digital revenue attribution, customer segmentation, and marketing effectiveness.
• Experience in building and automating management-level reporting and dashboards.
• Proficiency in data analysis tools such as SQL, Excel, Google Analytics, GA4, PowerBI, Tableau, and Data Studio. Proficiency in Google suite and Microsoft Office Suite, especially Excel.
• Experience in implementing and troubleshooting web analytics integrations. Significant GA-4 experience is a must.

BENEFITS

• Flexible and generous paid time off
• Competitive medical, dental, vision and life insurance
• 401(k) employer matching program
• Parental leave
• Wellness resources
• Charitable matching program
• Hybrid work
• On-site workout facilities (Leawood, Gilbert, Burlington)
• Community outreach groups
• Tuition reimbursement

Fostering A Sense of Belonging

We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves.

Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.

About Ascend Learning

As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education.

We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve.

Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S.

Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.

Ascend Learning, LLC is proud to be an equal opportunity employer (M / F / Vets / Disabled). No agency or search firm submissions will be accepted.

Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

LI-KH1