Manager, Influencer Job at IPG DXTRA in Detroit

Manager, Influencer Strategy

Weber Shandwick is looking for a Manager, Influencer Strategy to join our team in Central across one of our key locations (Chicago, Detroit, St. Louis, Minneapolis, Dallas). We are looking for a candidate with 3+ years of experience.

Candidates must have a deep understanding of the influencer landscape but also have unique experience developing and executing both integrated and influencer-led campaigns. The following is a general outline of primary responsibilities.

The Essentials

• Thinking : Intellectual curiosity and creativity are a must.
• Storytelling : Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
• Communication : Speak, write and edit succinctly and compellingly.
• Management : Meet deadlines, put out fires and multi-task. Work fast and work well.
• Interpersonal : Play nice, whether it's in a team, with a team or independently.
• Technical : Know Word, PowerPoint, Excel and Outlook. Influencer databases / management systems / vendor networks and social listening / tracking tools is a plus.
• Detail-Oriented : Whether it's an influencer recommendation or a recap report, attention to detail and a commitment to delivering clear and precise work is essential.
• Spark : Understand what sets you apart.
• Knowledge : Strong cultural awareness and expertise in social media platforms, trends, influencers, and best practices for engagement.
• Measurement and Analytics : Track & report influencer performance against campaign KPIs, translate results into insights on brand impact and health, and highlight optimizations that drive stronger outcomes.

Responsibilities

Brand Strategy & Execution

Influencer Strategy & Execution

Client & Team Engagement

Provide day-to-day updates and reporting; seek senior guidance on strategic counsel

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including :

Salary range : $67,000 - $80,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's / applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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