Principal Product Marketing Manager
About Maisa
Apply below after reading through all the details and supporting information regarding this job opportunity.
maisa AI is a B2B AI SaaS startup providing a horizontal platform that enables companies and knowledge workers to create and manage their Digital Workforce of Autonomous AI Workers.
These workers operate 24 / 7, handling end-to-end jobs and mission-critical processes with unparalleled traceability, explainability and consistent quality. No hallucinations!
We're revolutionizing productivity through cutting-edge AI technology.
The Role
We're seeking a hands-on Principal Product Marketing Manager to lead our go-to-market efforts and drive our product-led growth strategy.
Reporting directly to the COO, you'll play a crucial role in shaping our marketing vision and execution in our fast-paced, Founder Mode startup.
Key Responsibilities
- Develop and implement GTM strategies for our AI platform
- Lead product-led growth initiatives and content marketing efforts
- Create compelling product messaging and marketing assets (white papers, case studies, blog posts)
- Define Ideal Customer Profiles (ICPs) and buyer personas, and develop comprehensive buyer graphs
- Map customer journeys and design full-funnel (top, middle, bottom) marketing campaigns
- Collaborate with influencers and industry experts to amplify our reach
- Conduct market research and competitive analysis
- Provide strategic guidance to global and local MarCom teams
- Analyze marketing performance and optimize strategies
- Contribute to overall company strategy and growth initiatives
Qualifications
- 7+ years of experience in product marketing, preferably in B2B SaaS or AI / ML
- Proven track record in GTM strategies and product launches
- Strong understanding of product-led growth methodologies
- Experience in customer journey mapping and full-funnel campaign development
- Excellent content creation and storytelling skills
- Data-driven approach with strong analytical abilities
- Self-starter mentality; ability to thrive in a startup environment
- Bachelor's degree in Marketing, Business, or related field; MBA is a plus
What We Offer
- Opportunity to shape the future of work through AI technology
- Flat organization with direct access to leadership
- Competitive salary and equity package
- Remote-first culture with flexible hours
- Continuous learning in AI and emerging technologies
If you're passionate about AI, marketing, and making a significant impact through hands-on work, we want to hear from you!
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