Director Patient Marketing

Position Summary

This role is responsible for elevating the experience for patients and supporting them once a brand treatment choice has been made.

The role will impact patients diagnosed with Benign Prostatic Hyperplasia (BPH) and potentially other diseases that Teleflex brands support.

This seasoned marketer will lead and support strategic patient marketing strategy that support business objectives and bring to market personalized patient engagement solutions to support disease awareness, education, treatment initiation, and ongoing adherence.

This role is responsible for developing and supporting US brand strategy and executing against the patient / caregiver promotional marketing strategy and tactics.

The Director will lead a team and be responsible for the patient / caregiver promotional activities both through personal and non-personal channels.

The successful candidate will have the ability to thrive in an environment of rapid change, demonstrate strong communication, work effectively within cross-functional teams, and have a problem-solving and analytical mindset.

Principal Responsibilities

• Drive direct-to-patient marketing excellence and create momentum to accelerate learning and adoption. Builds and executes the value proposition for target consumer / patient audiences.
• Leverage insights to build and execute strategy related to patient engagement, pre-diagnosis, post-diagnosis, and post-brand choice, which drives value to the patient experience and Teleflex
• Establishes deep expertise in consumer segments and ensures this expertise gets integrated purposefully into the organization to build upon a solid foundation that revolves around patients
• Develop and implement patient-facing marketing plans that incorporate consumer interaction as well as those provided through healthcare professionals
• Identify and prioritize patient engagement touchpoints and design an integrated multichannel plan that engages patients throughout their diagnosis and treatment journey
• Drive solutions across multiple channels and tactics, focusing on digital; key focus areas include office staff and caregiver support, websites, software, and other channels.
• Develop all promotional materials to support patient engagement marketing initiatives and manage content through the review committee process
• Lead market research to develop insights to support patient engagement & optimize user experience
• Develop the patient marketing strategy, patient messaging, tactical planning, and execution
• Translate the brand science and strategy into consumer-friendly terms to make a positive impact on patient’s lives either directly or through HCP-disseminated materials
• Establish patient marketing critical metrics including multi-channel media measurement and analytics plans
• Lead creation and delivery of core patient assets in close collaboration with key cross-functional partners such as Commercial Operations, Market Access, Brand Team, HCP Marketing, and Digital
• Build the patient social media strategy
• Ensure legal / regulatory compliance and medical accuracy of all marketing materials
• Works cross functionally to ensure an integrated brand strategy that includes patient services, patient educators, patient advocacy, and communications.
• Ensures that the brand strategy is translated with an effective launch tactical plan for patients and caregivers
• Engages with the patient communities to understand community challenges and opportunities for authentic engagement
• Executes multiple digital and social engagement campaigns
• Collaborates with internal Legal, Medical, and Regulatory partners to deliver a compelling, effective brand campaign for patients and caregivers
• Works with external agencies (including promotional) to execute promotional strategy and tactics through personal and non-personal channels, while ensuring external partners remain on-time and on-budget
• Leads a team to deliver tactics against the multiple audiences described above
• Perform other duties as assigned
• Contribute to the Company culture of being collaborative, respectful, transparent, ethical, efficient, high-achieving, and fun!

Education / Experience Requirements

• Bachelor’s degree or equivalent practical work experience required, MBA a plus
• 10+ years in pharmaceutical / biotech marketing with a track record of meeting and exceeding targets
• 3+ years in digital marketing with demonstrated impact on the patient journey

Specialized Skills / Other Requirements

• Experience working with Manufacturer-Sponsored Patient Support Programs
• Experience collaborating with key internal stakeholders, including marketing, legal, market access, regulatory, and compliance
• Experience managing agencies of record to deliver tactical plans on time and on budget
• Ability to lead team of cross functional and technical members to achieve outcomes
• Expertise across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
• Management, launch, and customer facing experience
• People leadership experience required
• Strong detail orientation, project management, and organizational skills
• Ability to communicate confidently and effectively with Sales, Marketing, Regulatory, Executive Management, and vendors
• Ability to manage workloads and prioritize requests to meet deadlines
• Proactive, collaborative, can-do approach to partnering with internal customers
• Experience managing messaging and activities within a highly regulated environment
• Experience in the medical device, life sciences or healthcare industries
• Strong investigative, analytical, problem solving and interpersonal skills
• Patient-first mentality
• Ability to work independently
• Proficient in MS Word, Excel, Outlook, and PowerPoint
• Excellent verbal and written communication skills, strong executive presence, and a demonstrated ability to communicate clearly and professionally

The pay range for this position at commencement of employment is expected to be between $200-220,000.00, however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.

The total compensation package for this position will also include benefits such as medical, prescription drug, dental and vision insurance, flexible spending accounts, participation in 401(k) savings plan, and various paid time off benefits, such as PTO, short- and long-term disability and parental leave, dependent on the position offered.

Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employee will be in an at-will position and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department / team performance, and market factors.

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Working Conditions / Physical Demands

TRAVEL REQUIRED : Ability to travel up to 25%

WORKING ENVIRONMENT :

Office / Professional Plant / Manufacturing Remote / Field Laboratory