Practice Marketing Manager

General Overview

At Imagen Dental Partners, we're revolutionizing the dental industry by integrating innovative solutions with compassionate, high-quality dental care across our network of 100+ practices nationwide.

Our focus is on empowering our partner practices to enhance their service offerings, optimize patient experiences, and ensure superior care, thereby driving their success and growth in an ever-evolving healthcare landscape.

We are seeking a dynamic and experienced

Practice Marketing Manager

to join our national team. This role is pivotal in developing and executing effective patient retention strategies to maintain and enhance the loyalty of our existing patient base.

As a Practice Marketing Manager, you will be at the forefront of crafting scalable solutions and strategic marketing initiatives that strengthen patient relationships and foster long-term engagement across all our partner practices.

This is a hybrid, in person role at the Scottsdale, AZ support center office.*

Responsibilities

Develop, implement, and monitor strategic marketing plans aimed at patient retention across 100+ dental practices.Collaborate with Regional Managers, Practice Managers and Marketing to tailor local and regional initiatives that align with national retention strategies.

Analyze patient data and market trends to identify opportunities for engagement and retention improvements.Manage and optimize patient communication systems to enhance communication and satisfaction.

Lead the creation and execution of targeted marketing campaigns, including email marketing, social media strategies, and loyalty programs.

Provide training and support to practice staff on best practices for patient engagement and retention.Regularly report on the effectiveness of retention strategies and campaigns, providing insights and recommendations for continuous improvement.

Stay updated with the latest trends in dental practice marketing and patient care technologies.Qualifications

Proven experience in marketing management with a specific focus on customer or patient retention strategies.Strong analytical skills with the ability to interpret data and market research to drive strategic decisions.

Excellent communication and interpersonal skills to effectively collaborate with diverse teams and stakeholders.Experience with patient communication and digital marketing tools.

Ability to travel as needed to support partner practices and attend professional meetings.Experience in Adobe Creative Suites, Smartsheets Project Management, and all Microsoft products is preferred.

5+ years' experience in healthcare marketing.Bachelor's degree in marketing, business administration, or related field.Normal bending, stooping and lifting required.

Must be able to visually interpret written text, prepare written documents, communicate via telephone, and use a variety of computer-based business applications.

Must be able to focus on detail-oriented work for extended periods of time.

Salary to be determined by the applicant's education, experience, knowledge, skills, and abilities. Work location is flexible if approved by the Company except that we are unable to consider applicants from all states and the position may not be performed remotely from states such as California, Hawaii, Illinois, New York, Jersey City, NJ, and Washington D.C.

Our commitment to inclusion is woven into the core of who we are. We believe that we are strongest when we embrace the voices of our team members, patients, partners, and the communities we serve.

We are committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender (including pregnancy), sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty, status as a covered veteran, or any other class protected by federal, state, and local laws