Smartwool/icebreaker Paid Media Manager

Now that you’ve found the job description, what’s next?

At icebreaker and Smartwool, we are two unique brands that embody the same spirit of belonging, adventure, sustainability, and getting out there.

We create products made for people who enjoy nature and want to go far and feel good. We do this all while keeping our planet and the impact of our products in mind.

So, before we get to the job details, take a minute to learn a little more about us our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, icebreaker and Smartwool may be just the place for you.

Paid Media Manager, North America

What will you do?

A day in the life of a Paid Media Manager at icebreaker and Smartwool looks a little like this.

As a key member of North America SWIB Team, the Paid Media Manager will be responsible for media planning and execution of our full-funnel media plans.

This role will work closely with cross functional internal teams and external agency partners to deliver on our marketing and media objectives.

Reporting to the Senior Media Manager. This role will support day-to-day omnichannel media planning, reporting, in-flight optimizations and paid media asset development across our brand and performance campaigns.

Let’s break down that day-in-the-life a bit more.

• Responsible for day-to-day paid media planning, execution, and reporting (across upper / mid / lower funnel campaigns)
• Drive channel investment strategy (both online and offline) and insight driven optimizations to achieve overall campaign goals, including positive ROI
• Analyze media performance across channels to ensure goals and KPI’s are met, while identifying areas of opportunity
• Work closely with marketing brand leads to ensure plans ladder up to the broader marketing strategy and key initiatives and product stories are supported
• Brief in creative needs to internal and external creative teams; oversee the development / execution of media creative assets
• Partner with agency and internal CRM, Analytics and Consumer Journey Teams to build audience targeting strategies and enhance journey-based campaigns
• Implement test and learn plans, uncovering the best performing creative, tactics, audiences, tools, etc., continually prioritizing to drive the greatest impact
• Assist with media budget management and finances, including invoice receipt and approval, reconciliations, accruals, etc.
• Keep up to date on the evolving digital media landscape, including platform updates, marketing trends, martech, as well as competitor activity and best practices

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel.

Additionally, while formal education in a related field is great to have, we are most interested in your 4+ years of experience and professional achievements.

The foundation skills you will need in this position are :

• 3-5+ years of professional experience in paid media, managing and executing campaigns
• BA / BS degree in marketing or related field
• Strong understanding and experience working with key media channels including paid social, display and video, search engine marketing, affiliate marketing, audio, OOH
• Experience with the key reporting & ad platforms : Facebook, Google Adwords, Bing, Tiktok, Snapchat, TradeDesk, Pinterest, Google Analytics, etc.
• Must be a strong communicator who is able to effectively communicate marketing efforts, media performance / ROI and best practices to the broader organization
• Experience working at or with digital agencies and creative teams
• Detail oriented and very strong organization and project management skills with the ability to work in a fast-paced environment and track / manage multiple campaigns / projects at a time
• Experience with budget planning and KPIs
• Passion for data driven decision making and creating compelling and personalized digital customer experiences

There are also a few skills that are not required but preferred.

• Genuine passion for the outdoors is a bonus
• Worked across both US and Canada

What do we offer you?

At icebreaker and Smartwool, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people.

We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity.

Our focus on DEI is at the foundation of who we are and what we do.

Now WE have a question for YOU.

Are you in?

Hiring Range :

$70,848.00 USD - $88,560.00 USD annually

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.

Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF?

Detailed information on your benefits will be provided during the hiring process.