Manager, B2B Lifecycle Marketing.

Zola is looking for a Manager of B2B Lifecycle Marketing who will be responsible for developing & implementing marketing programs to acquire & retain Zola Vendors.

Zolas vendor marketplace is a key product offering, where couples can come to discover & book venues & vendors across all categories, & our vendor communications are a crucial component of its success.

The ideal candidate is a seasoned B2B marketer with a track record for building client-focused, multi-channel campaigns proven to increase acquisition, retention & LTV.

This role is based in NYC, with 2 days a week in office (Tuesdays & Thursdays).

What you'll do

• Lead the development & implementation of B2B lifecycle marketing campaigns & sends that engage, retain, & increase the value of existing Zola vendors throughout their customer journey
• Manage the monthly B2B lifecycle calendar across all channels, set up & deploy individual campaigns & initiatives, & look with a critical eye at the overarching monthly outreach for different vendor segments
• Own Zolas vendor communications; furthering existing & exploring new channels such as email, SMS, direct mail & onsite messages
• Provide a perspective on vendor audience segmentation & messaging, with a plan to deliver the right message to the right vendor at the right time
• Own Hubspot as a platform; overseeing all data inputs, projects & campaigns
• Create & distribute promo codes for vendors as part of sales & retention tactics
• Devise & execute test plans; constantly optimizing new & existing campaigns
• Proficiency in quickly context switching across strategic thinking, execution, & analysis
• Monitor, analyze & report on marketing performance metrics to measure the effectiveness of campaigns & initiatives & make data-driven decisions

Qualifications

• 7+ years of B2B lifecycle marketing experience
• Proven track record in B2B marketing with a two sided marketplace business
• Must have experience with Hubspot as a CRM platform & ability to learn systems & tools quickly
• A creative thinker with the ability to develop innovative marketing strategies & campaigns
• Strong analytical & problem-solving skills
• Deep interest in the technical aspects of projects; an individual who thrives finding a way to make things work with the tools at their disposal
• Ability to manage multiple projects simultaneously, meet deadlines, & prioritize tasks effectively
• A proactive & results-oriented individual who is motivated by achieving & exceeding marketing goals

The salary range for this position is $90,000 - $105,000.

About Zola

We're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning & registry experience to make the happiest moment in our couples lives even happier.

From engagement to wedding & decorating your first home, Zola is there, combining compassionate customer service with modern tools & technology all in the service of love.

We built our entire platform from the ground-up in 2013, & quickly became the fastest-growing wedding company in the country.

Our team has deep experience creating award-winning online & mobile products that are helpful, intuitive, & simply magical.

Were proud to have investor partners including Female Founders Fund, Comcast Ventures, Goldman Sachs, Canvas Ventures, Thrive Capital & Lightspeed Venture Partners, among others.

We are passionate about supporting all forms of love, & were proud of our thriving community of over 1 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today, & we encourage individuals from every race, gender identity, age, sexual orientation, ethnicity, marital status, religion & perspective to apply.

Zola will always be a place where every employee, couple, wedding guest, wedding vendor, & partner will be respected & accepted & valued.

We have offices in NYC & Montreal. Come work with us!