Marketing Data Analyst (100% Remote)

Who we are :

The following information aims to provide potential candidates with a better understanding of the requirements for this role.

Since our founding in 2011, our mission has been to improve the lives of seniors and their caregivers. We are deeply passionate about communication and committed to becoming the foremost provider of services and solutions that enable seniors to lead more meaningful and independent lives.

We also understand the power of connection and the profound impact it has on the lives of individuals who are hard-of-hearing.

By utilizing enhanced automatic speech recognition, human captioning, and innovative product development, we deliver easy-to-use, cutting-edge technology to our primarily senior customer base.

Our near real-time phone captioning technology allows individuals with hearing loss to see what callers are saying, enabling them to regain their connection to the world.

ClearCaptions is a Federal Communications Commission (FCC)-certified telephone captioning provider, adhering to the highest industry standards of privacy, security, and professionalism.

We recognize the importance of maintaining the trust and confidence of our customers, and we continually strive to exceed their expectations.

For more information about our services please visit clearcaptions.com.

Position Summary :

Are you passionate about the intersection of marketing and data analytics? Are you driven by the desire to unlock insights that can shape effective marketing campaigns and drive business growth?

ClearCaptions is seeking a talented and dedicated Data Analyst - Marketing to join our dynamic team. In this role, you will be responsible for utilizing data-driven methodologies to help create, optimize, and measure marketing campaigns and overall business KPIs.

The ideal candidate will have strong analytical skills, exceptional attention to detail, and the ability to translate data into meaningful and actionable business recommendations that connect to higher-level business objectives.

This is a Remote / Work from Home position reporting to the Director of Business Insights.

What you will do :

• Analyze marketing campaigns and initiatives to measure their effectiveness and impact on key performance indicators (KPIs) for both marketing and the overall business, including CPC, CPO, CAC, and CLV.
• Recommend optimizations to multichannel strategies and campaigns, including Paid Digital, Affiliate, Direct Response TV, and Email, based on a data-driven orientation and analysis of expected results.
• Develop, refine, and leverage marketing and cross-functional dashboards and reports to provide timely data for decision-making as well as regular updates on marketing performance to stakeholders.
• Collect, integrate, and interpret cross-functional and disparate data sets for holistic insights and recommendations on the marketing program and impact on business value.
• Evaluate the performance and ROI of campaigns to increase customer acquisition, retention, and adoption.
• Adjust and optimize metrics and reporting to develop deeper organizational understanding of year-over-year pacing and progress against goals.
• Leverage advanced analytics modeling in MTA, MMM, regression, segmentation, or similar for significant and rigorous business and marketing insights.
• Be a key partner with our media agencies and internal team members to refine and optimize performance.
• Implement and maintain marketing automations related to lead management and campaign deployment.
• Access and leverage platform level data from GA, FB, Bing with an understanding of GA4 data and tools.
• Support A / B Test design and execution; lead analysis of test data and delivery of actionable results.
• Analyze data on multiple touchpoints for an understanding of effectiveness across customer journeys.
• Develop Google Analytics reporting to understand website performance, traffic, and paid conversions.
• Maintain a detailed understanding of marketing principles, platforms, data structures and services to become a reliable source for the organization and contribute to the evolution of analytics capabilities and frameworks.
• Partner closely with Data Engineering and Data Governance to communicate and collaborate on complex data needs and projects to support business requirements, automation initiatives, and opportunities.
• Generate regular and ad hoc reports for leadership and key stakeholders to support the business.
• Analyze existing customer database to create audiences for future marketing campaigns.
• Work to continually optimize internal processes to achieve operational excellence.
• Maintain data dictionaries, data catalogs, event mapping, and documentation of data sources.
• Ensure data security and compliance with data privacy regulations.

The kind of people we look for :

• Versatile people who thrive on variety and challenge.
• Excited about working in a fast-paced environment.
• Innate problem solvers who want to grow in a flexible, collaborative culture.
• Takes initiative, pushes boundaries, motivated to innovate.
• Talented individuals with a growth mindset who want to use their learning and relationship-building skills.
• Align with our company core values : Integrity, Accountability, Collaboration, Service and Quality.

Qualifications :

• Bachelor's degree in a related field (e.g., Marketing, Statistics, Analytics) or equivalent experience.
• 5+ years in a marketing analyst role with demonstrated analytical background and expertise in advanced marketing analytics.
• Proficiency in data analysis tools and languages such as Excel, SQL, Python, and / or R.
• Strong data visualization skills using tools like Power BI and / or Tableau.
• Must have prior platform and data experience using Salesforce, Pardot, Marketing Cloud, Google Analytics, Google Ads, Bing Ads, Facebook Ads Manager.
• Excellent analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
• Solid understanding of statistical concepts and data analysis techniques, including evaluation of ROI and attribution.
• Demonstrated proficiency across a range of technologies related to data visualization, marketing platforms, and analysis of large and complex data sets.
• Excellent verbal and written communication skills, presentation, and problem-solving skills.
• Self-starter with strong organizational and time management skills, self-directed and able to handle multiple priorities with demanding timeframes.
• Ability to work collaboratively with colleagues and staff to create a high-quality, results-driven, team environment built on trust and respect.
• Demonstrated ability as a self-starter, able to work independently, make sound decisions, and use discretion.
• Willingness and ability to occasionally work flexible hours as needed.
• Proficient in MS Office, modern communication tools for virtual teams (i.e., MS Teams, SharePoint, Jira).

Physical Demands :

• Employees may experience the following physical demands for extended periods of time :
• Sitting, standing, and walking (95-100%)
• Keyboarding (70-90%)
• Viewing computer monitor, tablet and cell phone requiring close vision (70-90%)

Work Environment :

100% Remote : Work environment is indoors at home.

Compensation :

$88,000 to $100,000 with consideration to experience and geographical location. Please see www.clearcaptions.com / careers for an overview of our generous benefits program.

Intrigued to learn more?

When you apply for this role, your information will be personally reviewed by our talent acquisition team (not by a robot).

You can expect to hear back from us if we think there could be a fit and what next steps look like.

ClearCaptions is an equal opportunity employer committed to inclusion and diversity. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

Disclaimer :

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification.

It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

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Remote working / work at home options are available for this role.