Marketing Strategist - Private Bank

Job Summary

This individual will oversee all aspects of marketing, advertising, marketing strategy, and execution of an assigned revenue generating business unit(s).

The primary objectives are to develop and execute strategies and annual plans that promote the growth, retention, and recruiting strategies that result in achievement of business and revenue goals.

Incumbent will oversee the development of marketing tactics for the business, inclusive of growth initiatives, sales coaching and communications, growth initiative technology innovation and implementation, associated vendor management as well as event and sponsorship marketing;

and will work closely with marketing partners on all related advertising design, content development, lifecycle marketing, and market research.

This leader will also track the performance of marketing efforts, and identify opportunities to modify the approach and re-launch, as necessary.

This position will also work with Sales, IT, Sales Support, Legal, Compliance, Product, and Finance. Position is responsible for working in close partnership with the CMO and marketing peers to ensure all activities build the Flagstar brand and align with processes and procedures at the function level.

Pay Range :

$117,185.00 - $155,270.00 - $193,355.00

Pay Range : Local Minimum Wage - $0.00 - $0.00

Job Responsibilities :

25% of time : Market Research and Strategy Development : Identify, develop, and evaluate marketing strategy, based on knowledge of established objectives, market characteristics, and product offerings.

Initiate market research and analyze their findings. Understand the competition and research, evaluate, and recommend opportunities for market expansion.

Act as the expert on Flagstar’s current and potential customer base, understanding their demographics and buying patterns.

Identify growth opportunities including niche market needs projecting the potential business unit revenue and expense of each opportunity.

25% of time : BU Partnership : Provide strategy and oversee marketing services to business unit, including individual project requests and management of deliverables related to : information, collateral, reporting, CRM Marketing automation platform, internal event hosting / design, sales rankings, research, presentations, customer satisfaction, and other projects.

Work with business leaders and other marketing disciplines to prioritize, track, and execute solutions based on business unit’s objectives that provide return on investment, including implementation, timing, and overall strategic fit.

25% of time : Budget and Plan Execution : Establish, within existing marketing budget, an annual tactical marketing plan that achieves business unit and brand objectives.

Formulate, direct, and coordinate marketing team’s activities, such as efforts and capabilities involving advertising, collateral / content, direct mail, social media and web acquisition, recruiting, onboarding, coaching, platforms / systems, in alignment with the annual plan, and in cooperation with agency partners.

15% of time : Leadership : recruit and develop talent including performance evaluation, goal setting / achievement, and coaching through individual and team meetings.

Resolve issue service escalations and be accountable for overall

• 10% of time : Brand Alignment : Work closely with other marketers and business partners to continually evolve, and improve the customer experience, in alignment with the Flagstar brand.
• Performs special projects, and additional duties and responsibilities as required.
• Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings.

Accountable to maintain compliance with applicable federal, state and local laws and regulations.