Lifecycle Marketing Manager

VirtualVocations
Washington, District of Columbia, United States
Full-time

A company is looking for a Lifecycle Marketing Manager to execute enrollment-driving marketing initiatives.Key ResponsibilitiesBecome a customer enrollment expert specializing in cross-channel marketing and customer journeysOversee the build, execution, and optimization of marketing campaigns across multiple channelsMonitor funnel performance metrics, analyze data, and provide regular reports on campaign effectivenessRequired QualificationsAt least 3 years of experience in a Lifecycle or email marketing role in a B2B2C or DTC spaceExperience with Iterable and knowledge of HTML & CSS for email and landing pagesProven success in increasing conversion rates through lifecycle campaignsExperience with A / B and multivariate testing in lifecycle experimentationTrack record of developing strategies and executing tactical plans

12 days ago
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