Position Summary :
Position can be based out of Peoria, Bloomington, or Champaign.
The Digital Marketing Strategist is responsible for website content development, SEO management and execution, digital analytics, ADA website compliance and digital marketing strategy innovation.
As Carle Health grows and markets our services as a system through our digital experiences for our patients and consumers it is critical for Carle Health to have team members focused on optimizing our digital spaces and improving customer journeys.
Qualifications :
Educational RequirementsBachelor's Degree in Marketing, Computer Science, Digital Marketing, Website design, or related field with three (3) years of experience or Associate's Degree with five (5) years of experience
Experience Requirements
- Minimum of five (5) years of experience in a digital marketing position, healthcare experience preferred.
- Experience working with a CMS (such as Kontent.AI, WordPress or similar). Experience with Search Engine Optimization (SEO) and experience with SEO tools (such as SEM Rush, BrightEdge, Moz).
Experience in web content strategy and development, management and tracking of a CRM platform. Experience with Microsoft analytic tools, Microsoft Dynamics, Microsoft Universal Event Tracking, Clarity, Google Business Listings, Google Analytics, Google Tag Manager, ADA compliance software, and working knowledge of Google Data Studio Experience.
Passion for innovation in digital marketing strategy development and tracking, demonstrated skills in interdepartmental relationship building and establishing digital processes that drive results to achieve KPIs.
Expectations for this position include the ability to work independently with minimal supervision, owning your processes and results and bringing new perspectives and strategic insights into an evolving digital marketing program.
Strong focus on reporting and interpretation of digital analytics from all relevant enterprise systems.
Essential Functions :
Contributes relevant original content to website. Co-manages the corporate CMS. Ongoing SEO optimization and reporting.
Understanding and experience in ADA compliance website review and implementation. Continuous monitoring and regular reporting of results from the Google product suite and Microsoft Analytics platforms.
Works collaboratively with communications, marketing and creative teams, Digital Solutions team and IT as appropriate to understand future website needs and digital marketing strategies and tactics as they relate to business KPIs.
Provides feedback and suggestions for web UX / UI and digital marketing best practices. Creates and maintains a digital / web dashboard of digital marketing and web-based metrics and KPIs.
Delivers regularly scheduled reporting on essential digital KPIs as they relate to high priority marketing initiatives. Other duties and responsibilities as assigned.
Digital Marketing Strategist - HYBRID
The Digital Marketing Strategist is responsible for website content development, SEO management and execution, digital analytics, ADA website compliance and digital marketing strategy innovation. Works collaboratively with communications, marketing and creative teams, Digital Solutions team and IT a...
Digital Marketing Strategist - HYBRID
The Digital Marketing Strategist is responsible for website content development, SEO management and execution, digital analytics, ADA website compliance and digital marketing strategy innovation. Works collaboratively with communications, marketing and creative teams, Digital Solutions team and IT a...
Digital Marketing Strategist - HYBRID
The Digital Marketing Strategist is responsible for website content development, SEO management and execution, digital analytics, ADA website compliance and digital marketing strategy innovation. Works collaboratively with communications, marketing and creative teams, Digital Solutions team and IT a...
Website Digital Marketing Specialist
Builds and socializes a digital marketing capabilities roadmap, clearly articulating needed sequencing and dependencies, gaining alignment with business marketing stakeholders. Develops processes to measure and report digital campaign effectiveness. Working knowledge of website technologies, marketi...
Website Digital Marketing Specialist
Builds and socializes a digital marketing capabilities roadmap, clearly articulating needed sequencing and dependencies, gaining alignment with business marketing stakeholders. Develops processes to measure and report digital campaign effectiveness. Working knowledge of website technologies, marketi...
Marketing and Communications Coordinator or Manager
We are seeking an experienced, skilled, and organized individual to join our team as a Marketing and Communications Coordinator or Manager located in our southern region (Granite City, Belleville, or Maryville, IL). This on-site role will be instrumental in coordinating marketing and communication e...
Project Manager | East Peoria
In addition to their own work, they are required to effectively delegate tasks and supervise project teams to include superintendents, foremen, project engineers, QC managers, Safety officers, project controls staff, project clerks, procurement staff and designers. Project Managers will consistently...
Event Coordinator
Event Coordinators are motivated, enthusiastic, and dependable individuals representing J&L Marketing. J&L Marketing is the national leader in creating profitable events for the automotive industry. F;We provide marketing and advertising solutions for our clients, increasing their sales and ...
Marketing Coordinator
Major Duties and Responsibilities: Provide support to the Marketing Director Collaborate with Marketing Director to develop and execute marketing strategyUndertake daily administrative tasks to ensure the functionality and coordination of the departments activitiesCollect marketing data and metrics ...
Senior Graphic Designer
The Senior Graphic Designer is mainly responsible for bringing design solutions to life for the GPN Lifestyle brands in. Additionally, the Senior Graphic Designer will have a firm grasp on all three GPN Lifestyle brands, as well as know how to conceptualize and implement designs to meet high level s...