Job Title : Associate Director, Media Strategy
Job ID : 24-04422
Location : Wilmington, DE (Hybrid (2-3 days onsite)
Duration : 09 months on W2 Contract.
The ideal candidate is a self-starter, passionate change agent, and media expert who demonstrates strong collaboration skills across multiple stakeholders to create and implement media strategies.
The pull through of these strategies requires this self-starter to remain objective while supporting brands and the broader organization in the oversight and performance management of the media agency.
Education, Qualifications, Skills and Experience
Essential :
- Bachelor's Degree
- AT LEAST 6+ years of paid media experience across online (display, online video, paid search) and offline (TV, Print, Out of Home) channels
- Client relationship / Internal management experience
- Demonstrated and measurable experience planning, developing, and implementing media plans, ideally cross-channel
- Knowledge of digital media trends and technologies including programmatic platforms; display, video, social media and mobile advertising;
native ad units and content marketing, etc. strongly preferred
- Demonstrated experience leveraging 1st and 3rd party data for targeting, segmentation
- Experience working in collaborative team settings and liaising between agencies and media naive teams
- Experience working in a regulated industry a plus
- Experience working with campaigns targeting multiple customer groups
- Exceptional communication skills, including listening as well as explaining complex ideas and technologies
- Independent self-starter with a "plug-and-play attitude for collaboration
- An excellent presenter and facilitator, adept at creating effective workshops for high-level colleagues and internal stakeholders
- Comfortable working in a multinational corporate environment contributing to and prioritizing multiple high-level projects
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