Senior CRM Analyst

THE ROLE

The Senior CRM Analyst will perform analyses and deliver insights and recommendations to business leads and CRM strategists to inspire and execute fan-centric marketing programs that will contribute to fan satisfaction and business growth.

This person will identify opportunities to better engage our fans and prospects through analyzing CRM campaign data and assisting to make customer interactions more meaningful, engaging and contextually appropriate across a broad spectrum of marketing channels including email, and SMS.

The Senior CRM Analyst will run analyses on large sets of data and will be comfortable in summarizing data from a variety of sources, aligning recommendations for opportunity areas and measuring return.

This collaborative role will act as a data and analytics consultant to CRM strategists and business unit leads to not only answer questions but to uncover deeper learnings and insights by recommending innovative ways to look at data.

The ideal candidate is empathetic to consumers, detail-focused, and collaborative. They are focused on driving fan-centric insights and evangelizing the needs of consumers.

This person will report to the VP of Analytics.

WHAT THIS ROLE WILL DO

• Drive CRM and fan lifecycle strategies through analyses, testing and insights
• Design, execute and analyze success of tests and control groups to understand incremental gain / loss for testing on promotions, marketing efforts, creative, and segmentation
• Collaborate with strategists, business stakeholders and data scientists to develop fan segments, retention models, lifetime value models and lifecycle snapshots
• Consult with marketing strategists, planners and business unit leads to advise on KPIs, tracking, analytics and reporting
• Create analyses that tell a story focused on insights, not just data
• Synthesize insights into clear, incisive insights and recommendations that drive business results
• Pull marketing performance data from data warehouses and data lake and summarize into reporting platforms (e.g. Domo, Tableau), Excel or PowerPoint for broader consumption
• Collect reporting / analysis requirements, working with the engineering team to ensure proper data flows, and partnering with CRM team to provide clear strategic recommendations to drive incremental results

WHAT THIS PERSON WILL BRING :

Required :

• Bachelor’s degree from an accredited university or college in Marketing, Business or similar field
• 3+ years of work experience with CRM marketing tools and systems, with a on lifecycle and CRM marketing
• Able to write and run complex SQL queries to pull data required across multiple tables
• Expertise in MS Excel lookups, pivot tables, dynamic charts and tables required
• Experience with email and push / SMS marketing analytics
• Experience with customer retention analyses
• Experience developing CRM campaign measurement plans, implementing tracking, and delivering performance insights
• Understanding of statistical methodologies and testing techniques (A / B, multivariate) and methodologies to advise with execution and provide insightful results
• Strong verbal / written communication and data presentation skills, including an ability to effectively communicate with both business and technical teams

Desired :

• Salesforce experience or Salesforce Administrator Certification preferred
• Data analysis and reporting tools; experience with Domo is a plus
• Experience working in Entertainment industry

BENEFITS & PERKS

Our motto is Taking Care of Our Own’ through 6 pillars of benefits :

• HEALTH : Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF : Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
• WEALTH : 401(k) program with company match, Stock Program
• FAMILY : New parent programs & support including caregiver leave and childcare cash, infertility support
• CAREER : Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS : Volunteer time off, crowdfunding network

Live Nation’s policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and / or restrictions imposed by applicable local, state or federal governments has evolved over time.

Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available.

You are expected to follow Live Nation’s health and safety protocols and policies as they change from time to time