Description
The Customer Data Platform (CDP) Architect is a demonstrated expert in technical and / or functional aspects of customer and HCP engagement that lead to the successful delivery of Marketing Automation Projects.
This role provides subject matter expertise related to the Salesforce CDP solution and ensures successful project delivery.
This role will include helping align on the development of specific implementation proposals, engaging with SMEs across the organization to gain consensus on an acceptable proposal, developing best practices within the CDP community.
Key Responsibilities
Create architecture and solution blueprints to meet requirements
Work with platform / product owner and business representatives to develop the overall implementation solution plan.
Work with data integration technologies to design and implement new solutions and processes to support new customer experience strategies and ingest data to Salesforce CDP.
Work with business and technology focused teams to gather and advise on functional and technical requirements.
Keep informed of the latest technology trends and innovations especially in the areas of customer data platforms, marketing automation, data integration, master data management, marketing resource management, digital asset management, web content management, mobile, and social media.
Skills & Qualifications
Salesforce certifications required : Marketing Cloud Consultant, Administrator, and CDP Architect
Salesforce certifications preferred : Advanced Administrator, Service Cloud Consultant, Sales Cloud Consultant
Knowledge of Data Governance and Data Privacy concepts and regulations a plus.
Effective experience in MarTech and / or Marketing Data & Analytics space.
Recent background of hands-on full lifecycle CDP implementation experience on platforms like Salesforce CDP
Background with data management, data transformation, ETL, preferably using cloud-based tools / infrastructure
Experience with data architecture (ideally with marketing data) using batch and / or real-time ingestion
Experience with Technologies and Processes for Marketing, Personalization, and Data Orchestration.
Experience with marketing campaign design and implementation. Experience in online ad serving or site serving platforms
What we offer in return
You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base.
You will receive a competitive compensation package with bonus structure and extended benefit package
You will be able to work in a hybrid work culture
You will participate in feedback Loops, during which a personalized career path will be established
You will be joining a growing company that believes in ownership from day one where everyone is empowered to grow and to take on accountability
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