Marketing Director

REDW LLC, one of the Southwest’s largest and fastest growing certified public accounting and business advisory firms, with offices in New Mexico, Arizona, Oregon, and Oklahoma, is excited to have been awarded Top Workplace 2024, 2023, 2022 and 2021 honors for both the state of Arizona and the state of New Mexico.

Please make sure you read the following details carefully before making any applications.

AZCentral and The Albuquerque Journal also recognized REDW with special Cultural Excellence awards in Compensation, Remote Work, and Formal Training categories.

The Marketing Director will lead a team to shape REDW's brand identity, generate demand, and expand market presence through integrated marketing strategies, requiring expertise in brand management, digital marketing, and content strategy, ideally with experience in the financial sector.

ESSENTIAL FUNCTIONS

• Develop and execute a comprehensive marketing strategy that aligns with REDW’s business goals, focusing on brand growth, client acquisition, and revenue generation.
• Strategically position REDW's services in a competitive market landscape to increase market share and client acquisition.
• Lead the marketing effort in developing and executing go-to-market strategies for both new and existing services.
• Lead, build and mentor a small team of high-performing marketing professionals, fostering a culture of excellence and collaboration.
• Set performance goals for the marketing team and provide regular feedback and coaching to ensure their success.
• Foster a culture of continuous learning and professional growth within the team.
• Work with the People Operations Department to develop, implement, and maintain effective employee relations communication with management, and team members.
• Guides and provides opportunities for success skills and technical skill development.
• Deliver actionable feedback to team members, setting clear expectations for improvement. Address underperformance with timely improvement measures and support team development.
• Play an active role in recruiting and training new team members, ensuring smooth onboarding for marketing team members to integrate effectively.
• Manage social media strategy, ensuring growth in follower engagement, lead generation, and consistent brand messaging across all platforms.
• Build and drive REDW's brand presence and reputation through strategic communications, thought leadership, and public relations efforts.
• Promote innovation, collaboration, and continuous improvement within the marketing team.
• Develop and execute corporate communication strategies to enhance the company’s reputation and brand image.
• Collaborate with marketing team to create multi-channel campaigns to drive pipeline growth and achieve revenue targets.
• Implement revenue marketing strategies that support high velocity growth.
• Collaborate with sales, leadership, and service line leaders to ensure marketing efforts are aligned with revenue goals.
• Collaborate with Principals and to create effective marketing programs that support both department and firm goals.
• Plan and execute events, including trade shows and conferences. Ensure our firm sponsored events are well-organized and deliver a high return on investment (ROI).
• Oversee the development of all our service-line positioning, messaging, and go-to-market strategies for multiple categories, including all service lines?
• Define and understand our ideal client profiles while ensuring consistent and compelling narratives that resonate with target audiences.
• Drive market research and competitive analysis to influence and develop a multi-year product and business strategy.
• Participate in community events, networking groups and associations in order to promote visibility, create connection and understand market drivers.
• Incorporate and understand successful CPA firm traditional business development / marketing activities, enhance and build upon.
• Support and educate internal leaders on best practice on marketing and REDW brand activities.
• Establish and manage the marketing budget, ensuring efficient allocation of resources.
• Oversee external marketing vendor relationships to ensure there is streamlined communication across all teams to deliver quality services / products to clients.
• Track and analyze key performance metrics for all marketing activities. Provide quarterly reports to senior management, outlining successes, areas for improvement, and recommendations for future strategies

KNOWLEDGE AND SKILLS

• Strong analytical skills with the ability to leverage data and insights to drive marketing strategy and decision-making.
• Strong leadership skills, with the ability to motivate and inspire a team.
• Ability to create compelling content for various audiences.
• Knowledge of ai, digital and social media platforms and their use in corporate communications.
• Strong analytical skills, with the ability to analyze data and use it to inform communication strategy.
• Excellent time and project management skills, including ability to manage multiple projects simultaneously and work to strict deadlines.
• Strong presentation skills and interpersonal communication abilities
• Ability to work with cross-functional and diverse teams globally and nationally.

QUALIFICATIONS

• Bachelor’s degree in marketing, Business Administration, or related field
• 8+ years of experience in Marketing roles, with a minimum of 4 years in a leadership role
• Demonstrated track record of success in strategic marketing, digital marketing, and corporate communication.
• Proven experience managing cross-functional marketing team members, with expertise in MarCom, Marketing Operations, Digital, Branding and Content.
• Experience in professional services firm and accounting industry (preferred).

REDW is proud of our commitment to equal pay for equal work. Knowing our team members are multi-dimensional people, we take special consideration to value each candidate.

The potential annualized pay range for this position is $160,000 to $180,000. We make compensation offers within the range based on a range of individual factors, including but not limited to location, skills, experience, training, licensure and certifications, business needs, and applicable employment laws.

These factors may also be taken into consideration to offer above or below the pay range.

Sharing pay information upfront fosters an open, transparent dialogue around how we value candidates’ unique strengths. We believe talented people from all backgrounds should feel welcomed, supported and empowered to create forward-thinking solutions for our clients.

BENEFITS HIGHLIGHTS

Competitive Benefits Package - Our competitive benefits package includes Medical, Dental, Vision, HSA, FSA, Disability Insurance, Life and AD&D Insurance, Supplemental coverage, and 401(k) with employer match.

Employee Wellness - We care about overall employee wellness, offering monthly reimbursements for expenses like gym memberships, training programs, health apps and more.

Time Off - On top of PTO and paid sick time, REDW observes ten (10) paid holidays each year and offers our team members two floating holidays chosen by your department.

Exclusive Perks - Our Access Perks program helps team members maximize budgets with exclusive perks for travel, shopping, and more, offering thousands of discounts with travel and entertainment providers.

Professional Development - We pride ourselves on our entrepreneurial spirit at REDW and so are big fans of learning and development.

Our customized Learning Management System (LMS), Spiirall, offers development resources, training, education credits and more for professional and personal betterment.

Remote Worker Allowance - Along with providing essential technology needs, we help equip remote team members to succeed with an annual $150 work-from-home allowance for key gear in their home-offices.

Credentialing & Licensure - Credentialing support, licensing exam bonuses and longevity awards.

As an equal opportunity employer, REDW actively fosters a diverse and inclusive workplace. We encourage all qualified candidates to apply, as we believe that diversity of perspectives and backgrounds leads to further innovation and success.

At REDW, we do not tolerate any discrimination based on race, color, religion, gender, sexual orientation, national origin, age, disability or other legally protected statuses.

REDW is committed to providing reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or to participate in our recruiting process, please send us an email at [email protected].

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