Slice is hiring : Director, Content Marketing in New York

Ilir Sela started Slice with the belief that local pizzerias deserve all of the advantages of major franchises without compromising their independence. Starting with his family’s pizzerias, we now empower over tens of thousands of restaurants with the technology, services, and collective power that owners need to better serve their digitally minded customers and build lasting businesses. We’re growing and adding more talent to help fulfil this valuable mission. That’s where you come in.

The Challenge to Solve

Define and lead a full-funnel content strategy that positions Slice as the go-to partner for independent pizzerias. You’ll turn insights into action, building a high-impact content engine that drives demand, builds trust, and speaks directly to the needs of small business owners.

The Role

The Content Marketing team’s mission is to tell meaningful, engaging stories that resonate with pizzeria owners and clearly communicate the value of Slice. As Director of Content Marketing, you’ll define and lead our content strategy, shaping a bold editorial vision, scaling a high-performing content engine, and turning data and insights into stories that earn trust, spark interest, and position Slice as the unwavering ally of independent pizza shops.

We’re looking for an experienced B2B content leader who thrives in a fast-paced, purpose-driven environment and knows how to speak the language of small business owners : clear, honest, practical and most importantly, no fluff.

You’ll drive impact through responsibilities like :

• Leading full-funnel content strategy across brand, product, education, and demand generation.
• Managing Slice’s editorial calendar, voice, and tone to ensure consistency across channels.
• Collaborating with Performance Marketing, Product Marketing, and Lifecycle teams to align messaging and maximize cross-functional impact.
• Developing thought leadership and PR initiatives that position Slice as an industry authority.
• Overseeing content creation across blog, email, social media, and event channels.
• Driving SEO strategy and execution in partnership with the SEO team to boost discoverability.
• Building and executing distribution plans across owned, earned, and paid media.
• Setting clear performance benchmarks and tying content to measurable business outcomes.
• Continuously optimizing content through testing, data analysis, and audience feedback.
• Auditing and refining existing content for relevance, accuracy, and performance

The Winning Recipe

To excel in this role, you'll need a blend of strategic vision, hands-on execution, and a deep understanding of both content and the unique needs of small businesses. We’re looking for someone who brings a diverse set of skills and experiences, including :

The Extras Working at Slice comes with a comprehensive set of benefits, but here are some of the unexpected highlights :

Salary Range : $150,000 to $190,000 + benefits (including bonus and stock option opportunity)

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

The Hiring Process

Here’s what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 2-4 weeks to complete and you’d be expected to start on a specific date.

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