Senior Brand Anthropologist

KEY POSITION HIGHLIGHTS

• Seeking skilled researcher and strategist to lead our brand anthropology services
• This is a full-time position within our Strategy Department
• Hybrid position, to be on-site in downtown San Diego office two days a week (Monday and Thursday)
• Full medical and 401K with match provided
• Company-wide week-long breaks for summer and winter holidays

WHAT TO EXPECT AT EXPERIENCES FOR MANKIND

We are a small team with a big passion for making our clients proud. We want to work with good people both in the sense of our clients and our colleagues.

We have a transparent work environment, where you will be kept in the loop of agency’s happenings. We value teammates who are open to new ideas, proactivity, positive progress, and okay with changing to new approaches.

We are process-driven without being bogged down by it, while always open to improvements. Our client services core pillars are candor, curiosity, and care.

YOUR SPECIFIC ROLE

You will be contributing to the agency by championing the customer and brand through anthropology-based strategy. You will be conducting research and managing outcomes for guiding marketing approaches.

You will be helping investigate the nuances between customer, culture, brand, and marketing while helping our teams be more thoughtful in our creative approaches.

Overall making sure the agency maintains strategy as a healthy component to our services. In this role you will be blending creativity, analytical skills, marketing, and a deep understanding of cultural dynamics.

• Collaborate closely with the Director of Strategy to determine best approaches for project outcomes.
• Use diverse research methods to uncover cultural insights that inform marketing strategy.
• Implement fieldwork, digital ethnography, and rapid assessment survey techniques to gather data on brand and audience perspectives.
• Use digital tools such as social listening and online survey methods to understand customer behavior and cultural nuances.
• Analyze research findings to provide actionable insights and drive client outcomes.
• Synthesize complex data to create a holistic perspective for marketers.
• Conduct and lead interviews and focus groups to capture qualitative data.
• Study regional, generational, and current event influences on audience perceptions and brand interactions.
• Ensure research activities adhere to ethical standards and respect confidentiality of all participants.
• Work closely with clients to understand their vision, mission, and values to be able to incorporate as necessary within research influences.
• Communicate research insights and strategic recommendations to fellow internal team members and clients in a clear and compelling manner.
• Stay current with the latest research methodologies and incorporate innovative techniques into your approach when applicable.
• Be comfortable with the world of Artificial Intelligence (AI) and understand when it makes sense to apply this technology into your work.
• Oversee the planning, execution, and delivery of research projects, ensuring they meet agency objectives and deadlines.
• Work closely with fellow client experience and creative team members for thoughtful influence to client active project outcomes.

OUR EXPECTATIONS OF EFM’S STRATEGY TEAM

• Proactive in your daily tasks with understanding of what is always needed next for success.
• Able to prioritize critical work items to meet deadlines.
• Passion for fostering strong interpersonal relationships with your clients and fellow team members.
• Values integrity to follow through on what’s been promised, delivering expectations in a timely matter.
• Prefers to work in a collaborative, open, and transparent environment in which your actions have a big impact on the company’s outcome.
• Wants to work with good people, foster good working relationships, and in it for the team’s success.
• Recognizes when things are falling off track then able to course correct quickly.

ABOUT EXPERIENCES FOR MANKIND

Experiences For Mankind (EFM) is a strategic creative agency located in downtown San Diego that knows its powerful to be human.

We help brands connect on a more human level, finding new ways to tell their story, and creating new experiences that better serve their audiences.

So that the moments people spend with your brand matter more.