Director, CRM

Year Round

AUTHENTICITY EMPOWERMENT COLLABORATION PURPOSE

Alterra Mountain Company is a family of iconic year-round mountain destinations, the world's largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world.

Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, Alterra Mountain Company exists to shape the future of mountain adventure.

WHAT WE OFFER

• Free Ikon Pass for all eligible employees + additional free skiing / riding privileges across the family of Alterra Mountain Company resorts for eligible employees and their dependents
• Discounted skiing / riding for friends and family of eligible employees across the family of Alterra Mountain Company resorts
• Flexible Time Off (FTO) and Paid Time Off (PTO) policies for eligible employees to relax and recharge
• Generous discounts on outdoor gear, apparel, rental cars, etc.
• Medical, dental, vision, life, AD&D, short-term & long-term disability insurance, EAP, HSAs, FSAs, and more
• 401(k) plan with generous company match
• Paid parental leave of up to 6 weeks for eligible employees
• Commuter benefits (Denver employees only)
• Flexible / hybrid workplace policy empowering employees to work from home, while encouraging regular in-person collaboration in our dog-friendly company headquarters office located in Denver's RiNo Art District neighborhood

For information on Alterra Mountain Company's Social Responsibility work including our Diversity, Equity, & Inclusion actions, please see our webpage at www.

alterramtnco.com / social-responsibility. Among other resources, Alterra has Employee Resource Groups to support the BIPOC (Black, Indigenous, and people of color), disability, LGBTQIA2S+, and women communities within our workforce.

POSITION SUMMARY

The Director, CRM Marketing is responsible for developing and implementing strategies to drive customer lifecycle engagement, retention, and growth across the Alterra Mountain Company family of destinations and the Ikon Pass ski and snowboard season pass platform.

This role will oversee the entire customer marketing database (CDP) and will spearhead scalable direct marketing campaign journeys via email, SMS, push notifications, in-app content, direct mail, and shared mail programs.

Reporting to the VP, Digital Growth and Engagement, this role will direct an internal team of direct reports and extended team members, as well as be accountable for the work of key agency partners and a large, enterprise budget.

This role will integrate with an extensive cross-functional peer group across marketing, IT, resort operations, and executive leaders.

ESSENTIAL DUTIES

General Responsibilities

• Develop and execute a best-in-class 1-year and 5-year customer marketing strategy that drives customer acquisition and retention, drives loyalty, lifetime value, and achieves company OKRs
• Direct the CRM team, which includes managers and specialists dedicated to tech platforms, marketing channels, and key marketing programs and campaigns
• Oversee the CRM budget including agency support, identify and facilitate opportunities for implementing technological and organizational efficiencies
• Build customer journey roadmaps to drive channel growth and to support product launches
• Foster collaborative relationships with cross-functional teams that integrate with CRM growth strategy, especially brand marketing, IT, legal, and mountain operations
• Accountable for performance dashboards and key insights to continually optimize and future-proof our customer marketing lifecycle strategy
• Stay abreast of changes in digital technology, identify best practices, and bring new opportunities and ideas to fruition

REQUIRED QUALIFICATIONS

• 10-15 years of experience in strategic design and implementation of measurable marketing programs
• Proven leadership and team oversight resulting in high performance
• Hands on experience in email marketing and CRM / CDP platforms. Experience with Acoustic or Adobe Marketing Cloud a plus.
• Ability to sell ideas through creative, innovative, and cohesive marketing materials
• Experience developing data-driven marketing strategies
• Ability to work autonomously in a fast-paced environment
• Team player with strong ability to execute in a functionally organized company
• Proven track record of influencing people and processes outside of immediate work group
• Strong project management skills
• Excellent communication skills, organizational skills and detail orientation
• Analytic approach to business - know the numbers and use them to drive decision-making

EDUCATION REQUIREMENTS

Bachelor's Degree required in a related field : marketing, communications, database management, data science, journalism

The base salary range below represents the low and high end of the Alterra Mtn Co Shared Services Inc. salary range for this position.

Actual salaries will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and / or necessary travel.

The range listed is just one component of the Company's total compensation package for employees. Other rewards may include short-term and long-term incentives and many region-specific benefits.

Denver area base salary range : $127,000 - $184,000 per year

Application Deadline : This position is open and still accepting applications.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations.

Alterra Mountain Company and its affiliates are equal opportunity employers.