Product Marketing Manager

Product Marketing Manager

Remote : Florida, Georgia, North Carolina, South Carolina, Oklahoma, Texas, Tennessee, Virginia, Missouri

UDT is a technology enabler that helps clients in major industries evaluate, architect, provide, secure, and manage technology on the go, in the rack and in the cloud.

UDT provides flexible and interoperable services, including mobility, cloud, collaboration, data, cyber security and software and IT as a service.

The company also provides technical, professional and managed services. This is a full-time remote role with the expectation that you will come into the Miramar, FL headquarters office as needed.

As solution marketing manager you are responsible for (1) creating demand for a focused set of enterprise IT solution offerings through effective core content and integrated marketing programs, and (2) equipping our sales channels with product & customer insights and sales tools to successfully win new customers and expand sales with existing ones.

You are the expert on the target customers, the competitive alternatives, and our own product offerings functions, features and benefits.

You convert that insight into distinctive market-facing positioning & messaging, marketing assets and activities that drive go-to-market programs.

As a key member of the marketing team, you collaborate with team colleagues to ensure their supporting marketing deliverables connect and resonate with target customers and the sales channels.

As a partner with Sales, Strategy, Product Management, Services, and Development functions, you contribute market and sales insights and work alongside a multi-discipline team to shape a product offering’s successful go-to-market strategy.

You create program plans, budgets, and facilitate the review and approval with executive sponsors and other stakeholders.

Further, you track and report performance against those programs with data and analysis across key metrics including program effectiveness, customer sentiment and adoption, and overall return on marketing investment.

CRITICAL OUTCOMES OF ROLE

• Establish distinctive positioning and messaging for our key product offerings that can be converted into effective marketing communication and sales tools applicable to multiple audiences.
• Develop and manage integrated demand generation programs, facilitated through field marketing, that generate sales pipeline, maximize conversion rates and accelerate wins.
• Equip sellers across direct and indirect sales channels with internal and customer-facing sales tools that support customer prospecting, partnership development
• Provide recommendations for GTM program performance improvements and emergent GTM strategies based on reporting and analysis of marketing and sales program performance, customer insights and other inputs.

KEY RESPONSIBILITIES

• Go-to-Market Strategy : Develop and execute comprehensive go-to-market programs for our strategic solution offerings, including market & customer analysis, target segmentation, product packaging, messaging, sales plays and marketing programs.
• Product Positioning & Messaging : Craft compelling product positioning and messaging that differentiates our solution offerings in the market and resonates with target customers and partners.
• Content Strategy & Development : Create high-quality marketing content with writers and content contributors for whitepapers, customer success stories & studies, solution briefs, blog posts, PR, and presentations to support sales and marketing efforts.
• Product Launch : Orchestrate the launch of new product offerings including internal and external communications & activities, equipping internal teams with information, and coordinating multiple contributors.
• Sales Enablement : Equip sales teams with the necessary tools and training to effectively prospect and sell Lifecycle Services solutions, including product training content, playbooks, sales messaging, and collateral.
• Demand Generation : Plan and run demand generation campaigns to drive awareness and generate leads for Lifecycle Services solutions with strategic offers through strategic partner channels and marketing channels including digital marketing, events, webinars.
• Market Research : Conduct ongoing market research to stay informed about industry trends, customer needs, and competitor activities, using insights to inform marketing strategies and product development.
• Performance Analysis : Monitor and analyze the performance of marketing programs, campaigns and initiatives, using data-driven insights to optimize strategies, achieve marketing objectives and measure ROI.
• Collaboration : Work closely with cross-functional teams, including marketing, product management, sales, and customer support, to ensure alignment and successful execution of marketing initiatives.

QUALIFICATIONS

• Bachelor’s degree in business or marketing, or equivalent degree. MBA preferred.
• Minimum of 5 - 7 years of B2B IT product marketing experience, with at least 2 years in a market-facing / customer-facing role.

Sales or business development background before migrating to marketing is a plus.

• Exceptional writing skills with proven experience in positioning and messaging development. Candidate must be prepared to show examples.
• Demonstrable experience in end-to-end marketing strategy, planning, program and campaign execution. Candidate must be prepared to show examples of marketing campaigns for which they had full responsibilities
• Proficiency in productivity applications (Microsoft 365, Google Workspace) and collaboration / CRM tools (e.g. Salesforce.com, Dynamics CRM).
• Familiarity with marketing automation tools (Marketo, HubSpot, Pardot).
• Strong public speaking, comfortable presenting to large groups and executives.
• Excellent interpersonal and management skills, capable of interacting with staff, cross-functional teams, and third parties.
• Strong analytical skills and the ability to track and prove ROI.

What UDT offers you

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to the organization.

UDT’s Total Rewards package includes :

Medical, dental, vision, life and company paid disability coverage

Health savings accounts and flexible savings accounts

401(k) plan with company match

Paid holidays and unlimited paid time off options

Wellness programs, pet insurance, legal insurance and more

Join us! and be part of an inclusive, energizing, and collaborative environment. UDT is an Equal Opportunity Employer who is committed to workforce diversity.

Qualified applicants will receive consideration without regard to age, race, color, religion, sex, sexual orientation, disability, or national origin.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Employment is contingent upon successful completion of background and pre-employment drug screen. UDT is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status.