Principal Associate Cafe Experience Marketing Strategist| Retail Bank

Increase your chances of an interview by reading the following overview of this role before making an application.

Center 2 (19050), United States of America, McLean, Virginia

Principal Associate Cafe Experience Marketing Strategist Retail Bank

At Capital One, we’re building a leading information-based technology company. Founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results.

Together, we are on a quest to change banking for good.

Your Role :

We are looking for a passionate marketer with a track record of delivering breakthrough results via multi-channel campaigns who also has experience managing strategic projects.

If you’re a highly collaborative contributor who is adept at bringing ideas to life in creative ways, you may be the perfect match for our Principal Associate, Cafe Experience Strategist position.

This role will be a blend of strategy, campaign and project based initiatives grounded in a strong customer and retail focus.

This individual will be the lead marketing strategist for Capital One’s Money & Life Program and the in-Café food & beverage experience.

Key Responsibilities :

• Lead the ideation and collaboration to deliver integrated, multi-channel marketing campaigns.
• Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations.
• Partner with cross-functional teams to collaborate and drive compelling messaging strategies.
• Lead ideation of disruptive marketing strategies and best-in-class social media marketing.
• Look for new ways to connect our customer journey to better deliver our brand story.
• Champion and adhere to risk management processes and policies.
• Support implementation and utilization of brand plan for new and existing work.
• Complete creative reviews and approvals of marketing collateral tied to campaigns.
• Create strategies alongside strategic partners across partner business organizations.
• Manage creative reviews and approvals of marketing collateral tied to campaigns.
• Drive projects based on defined priorities; ensure scope of deliverables, timelines and budget are met.
• Demonstrate outstanding communication and partnership skills.
• Demonstrate organizational agility to adapt to changing demands.
• Stay current on retail industry trends related to food and beverage, events and programming.

Basic Qualifications :

• Bachelor’s degree
• At least 3 years of experience in marketing or production experience

Preferred Qualifications :

• 4+ years of marketing experience at a financial services or consumer company
• 3+ years of food and beverage, retail or event experience
• 4+ years of experience marketing challenger brands and consumer technologies
• 5+ years of experience in marketing or production experience

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.

Learn more at the Capital One Careers website.

No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace.

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