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Product Marketing Specialist

VirtualVocations
Santa Clara, California, United States
Full-time

A company is looking for a Product Marketing Specialist focused on the North American market.Key Responsibilities : Understand customer pain points and develop effective product positioning and messagingConduct market research specific to the B2B SaaS industry and the US home care sectorCollaborate with teams to create product launch plans and targeted marketing campaignsQualifications : Bachelor's degree in Marketing, Business, or a related field3+ years of experience in product marketing, preferably in B2B SaaS or healthcare / technologyDeep understanding of the US market and its cultural nuancesProficiency in marketing automation tools and CRM systemsStrong analytical skills and creative thinking abilities

17 days ago
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