Marketing Program Manager

Job Description The Marketing Program Manager leads the development and execution of creative marketing campaigns for the .

This position serves a vital role to identify the primary audience, strategic objectives, and success metrics for a multitude of marketing projects, and ensures those projects are completed to maximum efficiency and creativity.

This is an exciting opportunity for the right candidate to utilize their skills in a variety of ways, including client management, integrated marketing, content marketing, and project management.

Duties and Responsibilities : OPTIMIZE MARKETING CONTENT

• Develop and execute a comprehensive content distribution and optimization strategy for the Alumni Association, ensuring effective and engaging outreach to alumni, parents, students, and friends.
• Utilize cutting-edge marketing tools and tactics, including keyword trends, SEO, influencer marketing, and social listening tools, to create detailed content distribution plans.
• Track and analyze trends to inform outreach initiatives.
• Collaborate with Directors to guide strategic decisions and achieve key objectives.
• Set and measure benchmarks for success.

DEVELOP STRATEGIC MARKETING EXPERIENCES & CAMPAIGNS

• Create comprehensive marketing plans to enhance awareness and engagement for Alumni programs, clubs, classes, and groups within the Notre Dame Alumni Association.
• Design immersive, multisensory marketing experiences through on-campus events, global community programs, and virtual platforms.
• Lead the implementation of these marketing experiences and campaigns in partnership with the marketing communications team and Alumni staff.
• Manage relationships with internal and external partners to ensure successful outcomes.

PROJECT MANAGEMENT

• Execute marketing projects on time and within budget.
• Set deadlines and project milestones with internal and external partners.
• Identify opportunities for continuous improvement of existing processes to enhance efficiency and engagement within the organization.

GENERAL MARKETING COMMUNICATIONS DUTIES

• Assist with content development efforts proactively collecting and curating compelling stories, initiatives, and new opportunities for engagement with alumni, parents, and friends.
• Contribute to signature all-staff Alumni Association initiatives and events, such as Reunion and Football Fridays.

This role is located on the beautiful campus of Notre Dame, with the opportunity to work remotely up to two days per week.

It offers an opportunity to leverage your skills across various areas, as well as play a key role in growing creative marketing campaigns.

You’ll work with a brilliant team with a variety of experiences in marketing and communications! We welcome and encourage those with diverse backgrounds and experiences to apply.

LI-SE1) Minimum Qualifications

• Bachelor’s Degree and 3-5 years of marketing experience
• Creative mindset to adapt, learn, and deploy different tools to reach different audiences
• Strong interpersonal skills to manage client relationships and work effectively with alumni, staff, students, faculty, and University administrators
• Interest and ability to work closely with designers, writers, social media managers, event managers, and other colleagues to manage the execution of high quality, meaningful content for intended audiences
• Excellent organizational, time-management, analytical, and prioritization skills
• Proven ability to meet deadlines
• General curiosity to research and understand target audiences
• Must be legally authorized to work in the United States without visa sponsorship

Preferred Qualifications

• Experience in event marketing and / or content marketing strategies, such as influencer marketing, paid advertising, or SEO
• Experience in content development, such as short-form video, professional writing / editing, and / or digital outreach
• Desire to learn, or previous experience with project management tools such as Wrike, Trello, Monday, etc.
• Passion for Notre Dame values and traditions
4 days ago