Senior Marketing Specialist

Senior Marketing Specialist

Allied Universal, North America's leading security and facility services company, offers rewarding careers that provide you a sense of purpose. While working in a dynamic, welcoming, and collaborative workplace, you will be part of a team that contributes to a culture that positively impacts the communities and customers we serve. We offer a comprehensive benefits package that may include medical, dental, and vision coverage, life insurance, a retirement plan, employee assistance programs, company discounts, and other perks, depending on the position and eligibility.

Allied Universal is hiring a Senior Marketing Specialist. The Senior Marketing Specialist is a key member of the marketing team, responsible for supporting demand generation, developing marketing campaigns, executing online marketing strategies, and improving lead generation for new business, brand building, customer retention and cross-selling. This role is pivotal in driving operational efficiency through hands-on execution of marketing initiatives, implementing customer engagement strategies that deliver measurable results, maximizing marketing's contribution to revenue through tactical campaign delivery.

The Senior Marketing Specialist reports to our Director of Marketing and will be required to be in-office full-time at our Corporate Headquarters in Irvine, CA.

Responsibilities :

• Demand Generation :
• Ideate, develop, and lead demand generation marketing programs for both existing and new initiatives
• Execute multi-touch, multi-channel marketing campaigns
• Conduct post-program analysis to review results against objectives, including lead volume and cost-per-lead
• Content Development :
• Manage content development and write messaging that supports marketing campaigns. Coordinate layout of content through multiple channels including website, email, and print
• Assess needs and work with security industry and subject-matter experts to create content that resonates with various audiences. Write creative briefs prior to any creative development
• Content will include eBooks, white papers, website content, emails, blog posts, newsletters, webinars, sales collateral, PowerPoint sales presentations and advertisements
• Online Marketing :
• Design and execute content marketing practices across digital platforms
• Research the latest trends in digital marketing and analyze competitors to maintain a robust idea library
• Collaborate with cross-functional teams, including creative, web, and sales enablement, to ensure cohesive marketing efforts

Qualifications (Must Have) :

Preferred Qualifications (Nice To Have) :

Benefits :

Allied Universal is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race / ethnicity, age, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, protected veteran status or relationship / association with a protected veteran, or any other basis or characteristic protected by law. For more information : www.aus.com

If you have any questions regarding Equal Employment Opportunity, have difficulty using the online system and require an alternate method to apply, or require an accommodation at any time during the recruitment and / or employment process, please contact our local Human Resources department. To find an office near you, please visit : www.aus.com / offices.