Marketing Director

Description

The Marketing Director is responsible for developing and executing aggressive marketing strategies to drive brand awareness, customer engagement, and sales growth.

This role involves supervising a dynamic three-person marketing team and collaborating with other departments to achieve company objectives.

Key Responsibilities :

1. Strategy Development :

• Develop and execute comprehensive marketing strategies that align with the company's overall goals and objectives.
• Create and implement integrated marketing campaigns across various channels, including digital marketing, social media, email marketing, content marketing, and traditional advertising.
• Collaborate with Executive and Senior Management to create the best marketing content strategies to drive revenue and brand awareness throughout the country.

2. Team Management :

• Lead and manage the marketing team, providing guidance, coaching, and support to drive individual and team performance.
• Assign tasks, set performance goals, and conduct regular performance evaluations.
• Foster a collaborative and creative work environment, encouraging team members to contribute ideas and solutions.

3. Brand Management :

• Develop and maintain the company's brand identity, ensuring consistency and effectiveness across all marketing materials and communication channels.
• Ensure all marketing efforts are aligned with the company's brand identity and values.
• Create, or facilitate the creation of company promotional materials, including swag, ads, social media content, and in-store digital displays.
• Collaborate with internal teams and external partners to ensure brand consistency across all social media channels by completing audits regularly.

4. Campaign Execution :

• Oversee the execution of all marketing campaigns, ensuring they are delivered on time and within budget.
• Coordinate with the design and content teams to create compelling marketing materials.
• Own the end-to-end content creation and Social Media Management process for yourself and other members of the content team to deliver engaging, high-quality, visually compelling, SEO-optimized content.
• Monitor and analyze the effectiveness of marketing campaigns, using data to optimize performance and improve ROI.

5. Market Research and Analysis :

• Conduct market research and analysis to identify target customer segments, understand market trends, and assess competitive landscape.
• Use data and analytics tools to measure the success of marketing initiatives and inform future strategies.
• Monitor and analyze marketing performance metrics, making data-driven decisions and adjustments to optimize campaign effectiveness and ROI.

6. Collaboration and Communication :

• Work closely with the sales, product development, and customer service teams to align marketing strategies with business objectives.
• Communicate marketing plans and results to senior management and other stakeholders.
• Represent the marketing team in cross-departmental meetings and initiatives.

7. Innovation and Creativity :

• Stay up-to-date with industry trends, emerging technologies, and best practices in marketing, and propose innovative ideas to drive marketing innovation within the company.
• Experiment with new ways to facilitate and deepen audience engagement.

8. Budget Management :

• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Track and report on marketing expenditures, adjusting strategies as needed to stay within budget.

9. Online Sales Pipeline :

• Develop and manage the online sales pipeline to drive e-commerce growth.
• Optimize the online shopping experience, including website usability, product descriptions, and checkout processes.
• Implement and track online sales promotions and special offers to increase conversion rates and average order values.
• Analyze online sales data to identify trends and opportunities for growth.

10. Social Media Growth :

• Develop and implement strategies to grow the company's social media presence and engage with followers.
• Create and curate high-quality content that resonates with the target audience and encourages social sharing.
• Utilize social media advertising to reach new audiences and drive traffic to the company's website.
• Manage Social Media platforms in terms of content curation and engagement.
• Track and analyze social media performance metrics and adjust strategies and tactics accordingly.

11. Process Development and Reporting :

• Develop repeatable processes for content development, distribution, and repurposing.
• Plan, calendar, and execute content strategy including industry association partners, LinkedIn, and other relevant channels.
• Work with operations to develop reporting infrastructure that allows consistent tracking against the content strategy.
• Develop and publish website content updates as needed, with an emphasis on copywriting and / or visual design.

12. External and Internal Relationships :

• Build and maintain relationships with external partners, agencies, and vendors to support marketing initiatives and enhance brand presence.
• Collaborate with cross-functional teams to develop compelling product positioning and messaging that resonates with target audiences.

13. Other Duties :

Perform other duties as assigned to support the overall success of the marketing department and company objectives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, with at least 2 years in a supervisory role.
• Proven track record of developing and executing successful marketing strategies.
• Strong leadership and team management skills.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Creative mindset with the ability to think outside the box.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong organizational and time management skills.

Company Information

Who we are :

We are a health-conscious, alcohol-free, pet-friendly establishment that takes pride in being an active part in changing the world for good.

We are a plant-based ethnobotanical company. We bring people together, create communities, and value each other and our planet.

Kava Culture & Botanical Brewing encourages growth and embraces the unique contributions of our tribe members.

Kavanation Botanical Beverage Group is a fast-growing organization, with limitless job advancement opportunities available as we continue to grow.

If you are a high achiever who thrives from earning potential, this is the role for you!