Chief Marketing Officer Newport Beach, CA

Overview

Position : Chief Marketing Officer

Location : Newport Beach, CA

Duration : Full-Time

We are seeking a dynamic and results-driven Long-Term Care Chief Marketing Officer to lead our facilitys marketing and census development efforts. This role is responsible for developing and implementing strategic marketing plans to drive referrals, increase admissions, and enhance community engagement.

Responsibilities

• Strategic Relationship Building : Develop and maintain strong referral partnerships with inpatient psychiatric and detox facilities, hospitals, primary care providers, and other key stakeholders in the behavioral health network.
• Community Outreach & Business Development : Lead local outreach initiatives to grow our referral base, including in-person meetings, presentations, and community engagement. Identify new partnership opportunities and strengthen our footprint within the local healthcare and behavioral health community.
• Digital & Online Marketing Oversight : Oversee the development and execution of digital marketing strategiesincluding paid ads, SEO, social media, and content marketingwith a goal of enhancing brand awareness and increasing inquiries from prospective clients and referral partners.
• Team Collaboration : Work closely with executive leadership, admissions, and clinical staff to align marketing efforts with operational goals and patient needs. Provide regular reporting and insight into referral trends and marketing performance.
• Brand Development : Help shape and elevate the companys brand identity across all channels, ensuring our mission and clinical excellence are effectively communicated.

Qualifications

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