Director, US Market Access Marketing - Rare Cardio

ROLE SUMMARY

The incumbent, within the US Market Access Marketing (USMA-M) team, will lead the development and execution of the US access marketing strategy for Vyndamax with a focus on achieving profitable access in alignment with Brand goals. They will be responsible for the development, creation, approval and launch of key strategies and tactics designed to educate formulary and access decision makers and ensure optimal access. The access marketer will advocate for reimbursement and policy approaches that support Brand uptake and performance.

The US Market Access Marketer will be part of the USMA Marketing team and will liaise with the brand team for the rare cardio franchise and the Payer Account Management team, Market Access Strategy Pricing and Analytics, Market Access Operations, Channel Management and cross-functional colleagues within the US market access organization.This role is an opportunity for a talented, high-energy colleague to join the US Market Access Marketing organization for a high priority asset with extensive and frequent exposure to senior levels of management.

ROLE RESPONSIBILITIES

The USMA Access Marketer will :

• Ensure successful revenue maximization of Vyndamax by leading the Brand Access strategy and developing annual Brand Access Plan
• Mature the development of the Customer / Brand engagement strategy for top accounts within Medicare, Commercial and other channels as appropriate based on clinical and economic value
• Evolve the Vyndamax value narrative and associated materials as needed to engage payer customers in their decision making based on clinical and economic value
• Collaborate with key stakeholders to set and monitor access goals and plan strategies accordingly to maximize GTN
• Drive and inform key decisions regarding Vyndamax access assessments for and negotiations in a complex and continuously evolving market
• Lead and manage Brand Access Matrix Team for Vyndamax, a cross-functional matrix team of various access subject-matter experts, to align, develop and advance all access-related strategies and activities across key functions that support access
• Develop and implement quarterly POA priorities and call to action with Account Management team
• Proactively identify and address key barriers to payer access and performance by applying advanced understanding of and experience with contracting and pricing strategies, payer analytics, and payer market trends across brand lifecycle, and market channels
• Manage USMA Brand budget and secure appropriate funding for Brand specific strategies and tactics from commercial partners

BASIC QUALIFICATIONS

Candidate demonstrates a breadth of diverse capabilities including : the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of external stakeholders to achieve meaningful outcomes and create business impact.

SELECTED SKILLS GAINED

Other Job Details :

The annual base salary for this position ranges from $169,700.00 to $282,900.00.

Relocation assistance may be available based on business needs and / or eligibility.

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EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

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