Public Relations Account Director (B2B Technology, Cybersecurity, Financial Serv

Public Relations Account Director (B2B Technology, Cybersecurity, Financial Services)

Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. We believe that storytelling fuels transformation and strive to foster an inclusive environment where everyone can feel safe, celebrated and worthy. Our people-first culture is driven by four core values : Team Empowerment, Growth Mindset, Inclusion Always, and Fierce Distinction. We are looking for individuals with big ideas, strong opinions, and the energy to bring them to life to join our award-winning team and contribute to a growing business.

Overview

The Account Director position is a leadership role for an innovative PR agency. This role requires a visionary, creative leader with 7+ years of experience growing teams and delighting clients. TheAccount Director will lead 4 to 5 teams, overseeing the development of high-level strategy with clients and ensuring the team delivers successful media strategies. The role includes new business development and operational leadership. As a member of senior management, you will mentor, manage and lead by example across account teams on client management, quality assurance, staff development and strategic guidance.

Key Responsibilities

Media / Influencer Relations : maintain strong relationships with business, broadcast and influencer media and guide staff to develop the same.

Strategic use of social media channels to engage and support campaigns.

Ongoing media engagement for the agency (e.g., blog Q&A, lunch talks, etc.).

Experience measuring the ROI of communications activities.

Experience with social media influencer engagement, content campaigns, and media coverage amplification.

Client Service / Management : deliver exemplary service for specified clients, build strong client relationships, and understand clients’ business, competitors and industry needs.

Develop strategic communications plans, identify key messages and audiences, and ensure projects are delivered on time and on budget.

Manage account financials, hours vs. fees, and ensure accurate monthly client billing and expense recovery.

Proactively communicate with clients on status of deliverables and budget; identify opportunities for organic growth and hit revenue targets.

Develop and maintain strong relationships with media; stay abreast of market trends and client needs.

Lead execution of programs, including writing / editing, media relations, social media, digital communications and crisis work as determined appropriate by the account.

Be an ambassador for the agency and mentor junior staff to elevate development.

Writing Proficiencies : generate campaign plans and edit submissions, press releases, fact sheets, bios, pitches and related materials; produce and assemble materials as needed.

Professional and timely client communication; develop creative, successful pitches.

Agency Operations : manage 2 direct reports, assist in goal development, and conduct regular reviews; participate in new business processes and target identification; support networking and team leadership; uphold a respectful and professional attitude; mentor and develop teams; support flexible work policies; contribute to Highwire blog.

Self Development : set quarterly goals with principals, track progress, prioritize responsibilities by impact and timelines, drive projects independently and meet deadlines.

Requirements

At least 7 years PR agency experience.

Strong academic record with emphasis on English and / or Business.

Core consumer brand PR background with knowledge of corporate PR and crisis management.

Experience running a reactive and proactive press office and handling inquiries.

Experience measuring ROI of communications activities.

Experience with social media influencer engagement, content campaigns, and media amplification.

Strong publicity skills and understanding of media / editorial requirements.

Creative and innovative thinking with a wide network across national, consumer, business and regional media.

Proven ability to deliver impactful PR campaigns from inception through to delivery with supporting results.

Ability to build relationships internally and externally, engaging at all levels.

Superior people and communication skills; strong organizational and time management skills.

Team player who works well under pressure and thrives in flexible environments.

Highwire Perks

Competitive salary

Merit-based bonuses and promotions

Hybrid work model

Excellent vacation policy including extended breaks

Empower Hours on Fridays; team can log off by 3pm

401K Match

Medical and dental benefits / FSA

Paid Parental Leave

Commuter Benefit

Home office equipment stipend

Growth Mindset Stipend

Technology reimbursement

Wellness benefit

Donation Match

Mentorship

Monthly recognition programs

Employee and New Business referral bonuses

Quarterly Highwire events and dog-friendly environment

Note : The duties delineated above will vary depending on the needs of each specific account. This role follows instructions and duties requested by supervisors as needed.

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