Digital Analyst
Florida based marketing communications firm seeks an experienced analyst to provide insights to the agency and clients related to marketing performance, campaigns, digital channels, trends, competition and audiences.
We need a professional that can analyze data and make actionable recommendations to impact results.
Responsibilities :
- Develop processes to initiate, collect and analyze information.
- Use multiple data sources to create and present weekly and monthly channel reports.
- Manage and present reporting / dashboards for multiple channels.
- Monitor and analyze the effectiveness of websites, landing pages, display banners and other digital assets.
- Troubleshoot Google Analytics tracking issues including page tags, conversion tracking, custom events and ecommerce tracking.
- Develop best practices for the application of analytics for each client.
Desired Skills and Experience :
- 3-5 years of experience in digital or marketing analytics. Google Partner certified is a plus.
- Proven experience with the development of analytics, reporting, strategy and recommendations
- Experience creating reporting models from concept to completion.
- Excellent project and time management skills with the ability to manage a portfolio of marketing analytic dashboards across brand and channels.
- Strong presentation skills.
- Team oriented with a collaborative business style.
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