Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.
The VP, Digital Optimization will be a leader that collaborates cross-functionally and at all levels to craft the digital vision, practices, and processes.
They lead the broader team in execution, setting the digital strategy, driving alignment, accountability, financial performance, and business growth.
This leader will optimize Liberty’s digital presence across all key channels.
RESPONSIBILITIES :
Strategic Leadership :
Leads transformation to digitize traditional business practices
Supports the development of Liberty’s over-arching go-to-market strategy in collaboration with sales and marketing
Ensures cross-functional alignment at the highest level of sales, marketing, IT, logistics and balance of organization
Contributes to development and achievement of Annual Operation Plan and Long Range Plan targets and plans
eBusiness Growth :
Defines digital success for Liberty, implementing and managing through KPIs
Ensures scalable growth of the eBusiness organization and capabilities as eBusiness grows
Conducts digital trends assessment and adapts strategy and tactics accordingly
Leverages internal and external data to tailor growth strategies specific to our customers’ and consumers’ needs
Scopes the long-term opportunity, building out a short / long-term roadmap of activities and capabilities that are additive and appropriate to Liberty’s business model
Performance & Omni-Channel Marketing :
Oversees the optimization of all digital channels ensuring a seamless and engaging consumer experience
Develops a full funnel digital marketing strategy to support growth, and revenue objectives to include but not limited to SEO SEM and social media marketing
Develops and manages budget for digital marketing and ecommerce initiatives to ensure return on investment aligns to company and industry standards
Develops strategies to enhance digital user experience and improve conversion rates.
Works collaboratively with marketing team to ensure consistency in brand experience across touchpoints
Develops an internal capability to manage a holistic omni-channel shopping experience capability build
In coordination with the VP of Corp Marketing, develops an integrated communication plan across multiple digital touchpoints (including but not limited to customer websites, owned website, social media and paid advertising)
Digital Operations Effectiveness :
Manages overall strategy and MarTech stack for how we represent and connect our product portfolio to digital channels
Provides thought leadership regarding Data Governance requirements and capability building in collaboration with IT leadership
Partners with IT for digital roadmap development and execution related to people, processes and systems
Team Leadership :
Leads a team dedicated to supporting Liberty Hardware growth by building an enterprise-wide digital culture and capability and embeds a broad-based organizational understanding of digital trends
Develops, coaches, and mentors a team capable of carrying out operating strategies
Manages in a way that supports Liberty Hardware’s positioning statement, values, goals and objectives
Demonstrates a Continuous Improvement mindset through participation in events and activities that lead to financial gain, time savings, and / or waste reduction for the business
QUALIFICATIONS :
The ideal candidate will possess a bachelor’s degree from a four-year college or university (advanced degree preferred but not required)
10+ years of experience driving strategy around digital / eBusiness channels and collaborating cross-functionally within a complex business
Demonstrated success building and executing both long-term and short-term growth roadmaps
Experience working closely with big box retailers is preferred
5+ years in a leadership role with similar responsibilities
CORE COMPETENCIES / COMPANY VALUES :
Click here to view Liberty Hardware’s Core Competencies and Values. The Core Competencies and Core Values are essential for all Liberty Hardware associates to be successful within the organization.
Company : Liberty Hardware
Shift 1 (United States of America) Full time
Hiring Range : $183,800.00 - $288,750.00
Actual compensation may vary based on various factors including experience, education, geographic location, and / or skills.
Liberty Hardware (the Company ) is an equal opportunity employer and we want to have the best available persons in every job.
The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical / mental disability, medical condition, marital / domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law.
The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.
Liberty Hardware is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States.
Please click on the following links for more information.
E-Verify Participation Poster : English & Spanish
E-verify Right to Work Poster : English , Spanish
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