Associate Director, Inclusive Strategy

Business Overview

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo.

Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients’ investments.

We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

Position Summary

This Associate Director, Inclusive Strategy will be responsible for leading and developing truly integrated, cross-channel strategic communications strategies for one of the nation’s largest beauty specialty retailers.

The Associate Director will have a keen understanding of diverse & multicultural audiences (Black, Latino, Asian, LGBTQIA+) and a desire to create inclusive audience strategies that are born from within.

The Associate Director must thrive on exploring changing consumer behavior, cultural trends, connections, and competitive insights to discover new innovative solutions.

By focusing on why people think, feel, and act the way that they do, the role will help create communication strategies and ideas that build Cultural impact, Community relevance and Commerce connection for the brand.

Responsibilities

• Illustrates the power and influence of multicultural & diverse audience segments (Asian, Black, Hispanic, LGBTQ+)
• Helps client and team members understand audiences beyond demographics through unique and compelling storytelling
• Writes compelling POVs on topics important to the client’s business
• Writes clear, well thought-out and intriguing questions that will lead to fresh and disruptive insights.
• Key contributor in internal and client strategy ideation workshops (demonstrating understanding the real business challenge, audience / targeting, insight generation, and innovation)
• Challenges the conventional ways of thinking about audiences with insightful and strategic rationale
• Meets with media partners on a regular basis to keep abreast with product / platform offerings and changes within the media landscape
• Defines the client's brand and business problem in the context of a communications challenge we can solve.
• Identifies the right tools to investigate the challenge, from internal resources to syndicated tools, to proprietary research and partner data.
• Designs, fields, and analyzes primary research.
• Synthesizes multiple forms of data into innovative and actionable communication strategies and go-to-market ideas.
• Communicates ideas in ways that guide and inspire both internally and to clients.
• Creates consumers journeys and brings target audiences to life by analyzing multiple data sources, including primary, syndicated, and third-party research.
• Seamlessly works with teams across disciplines, building upon and uniting work under a holistic communications plan.
• Familiarity with most major syndicated tools, both strategic planning and consumer insight, e.g., GfK, MRI, Mintel, WARC, Euromonitor, Nielsen, Kantar, Qualtrics.
• Experience with social listening and affinity-based tools, including CrimsonHexagon, Brandwatch, Helixa, Affinio.
• Understands all channels and disciplines with the ability to develop ideas and strategies across all consumer touchpoints.

Required Skills & Experience

• Curiosity about diverse cultures, stories, experiences, including pop culture and the ever-changing media landscape
• 5+ years in media strategy, strategic communications, or related role (e.g. media planning, marketing, consumer research, strategy, etc.)
• Software : Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.), Keynote, familiar with most major syndicated tools, both strategic planning and consumer insight, e.

g., GfK, MRI, Mintel, WARC, Euromonitor, Nielsen, Kantar, Qualtrics and affinity-based tools, including CrimsonHexagon, Brandwatch, Helixa, Affinio.

Strong organizational skills and analytical skills (both qualitative and quantitative)

Desired Skills & Experience

• Minimum of 2 years of agency experience preferred
• Enthusiastic, curious, and strategic
• Independent, efficient, and prospers in a fast-paced environment.
• Strong written and verbal communication required.
• Great relationship skills

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors.

We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s / applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.

Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity.

Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States : In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email .

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab.

IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty.

The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at .

Salary Range$110,000 $140,000 USD