Job Description
Job Description
Overview :
This role combines elements of a marketing analyst, assistant, and product manager to provide a versatile and strategic perspective on product development and marketing initiatives.
The ideal candidate will possess a strong analytical mindset, a passion for understanding customer needs, and a desire to drive product success.
Key Responsibilities :
Market Research and Analysis :
Conduct in-depth market research to identify trends, opportunities, and competitive landscapes.
Analyze market data to inform product positioning, pricing, and messaging.
Develop customer personas and understand their needs and pain points.
Product Development Support :
Assist in developing product roadmaps, feature lists, and launch plans.
Collaborate with cross-functional teams (engineering, design, sales) to ensure product alignment with market needs.
Conduct product testing and gather feedback to inform product improvements.
Marketing Campaign Support :
Assist in developing and executing marketing campaigns across various channels (digital, social media, content marketing).
Track campaign performance and analyze data to optimize results.
Collaborate with marketing teams to ensure consistent messaging and branding.
Data Analysis and Reporting :
Utilize data analysis tools to track product performance metrics and identify trends.
Prepare regular reports on key marketing indicators and provide actionable insights.
Develop data-driven recommendations to improve product marketing and sales.
Required Skills and Qualifications :
Bachelor's degree in marketing, business, or a related field.
Strong analytical skills and ability to interpret data.
Excellent communication and interpersonal skills.
Experience with market research and analysis tools.
Familiarity with product management methodologies and tools.
Proficiency in data analysis tools (e.g., Excel, SQL, data visualization software).
Ability to work independently and as part of a team.
Preferred Qualifications :
Experience in a B2B or B2C marketing environment.
Knowledge of digital marketing and social media platforms.
Experience with product launch and management processes.
Job Type : Full-time
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