PUBLIC RELATIONS DIRECTOR

Anticipated End Date :

2024-10-19

Position Title :

Public Relations Director

Job Description :

Location : Elevance Health supports a hybrid workplace model (virtual and in-office) with PulsePoint sites used for collaboration, community, and connection.

This includes remote work and 1-2 days in office per week.

The Public Relations Director is responsible for leading the communications and public relations strategies to support designated business units and position the Company as a lifetime, trusted health partner.

How You Will Make an Impact :

• Health Plan Communications Strategy : Develops and leads a comprehensive, strategic communications program aligned with the organization's mission and business objectives.
• Media Campaigns : Lead the development and execution of media campaigns that generate high-impact coverage. Create press releases, media pitches, and other communication materials to attract media attention and interest.
• Stakeholder Collaboration : Collaborates with government relations, marketing, corporate communications, and senior management to ensure an integrated and consistent message to key external audiences.

Implements strategies and tactics designed to educate and build relationships with the public and key opinion leaders.

• Media Relations : Cultivates and maintains strong relationships with media outlets, journalists, influencers, and industry thought leaders.
• Thought Leadership Programs : Partner with team to connect state and market-based brand narrative and priorities to position key leaders and subject matter experts as industry experts.
• Media Monitoring and Analysis : Monitors media coverage, industry trends, and public sentiment to identify emerging issues and opportunities.

Minimum Requirements

Requires a BA / BS in a related field; 8 years of related experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities, and Experiences

• Health insurance industry experience highly preferred.
• Proven track record of developing and executing successful public relations strategies that drive media coverage and brand awareness.
• Excellent storytelling and writing skills, with the ability to craft engaging narratives for various audiences and platforms.
• Crisis communication experience and the ability to handle sensitive issues with professionalism and poise.
• Demonstrated expertise in media monitoring tools and analytics to measure the impact of PR campaigns.
• Strategic thinker with the ability to align PR efforts with broader organizational goals and objectives.
• Understanding of media dynamics and trends within the healthcare industry.
• Strong familiarity with current industry trends, advancements, and challenges in healthcare, as well as the ability to leverage this knowledge to position the organization and its leaders as thought leaders.

For candidates working in person or remotely in the below location(s), the salary* range for this specific position is $111,300 to $140,000

Locations : District of Columbia (Washington, DC), Maryland, New York

In addition to your salary, Elevance Health offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).

The salary offered for this specific position is based on a number of legitimate, non-discriminatory factors set by the Company.

The Company is fully committed to ensuring equal pay opportunities for equal work regardless of gender, race, or any other category protected by federal, state, and local pay equity laws.

The salary range is the range Elevance Health in good faith believes is the range of possible compensation for this role at the time of this posting.

This range may be modified in the future and actual compensation may vary from posting based on geographic location, work experience, education and / or skill level.

Even within the range, the actual compensation will vary depending on the above factors as well as market / business considerations.

No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans.

The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Job Level : Director Equivalent

Director Equivalent

Workshift :

1st Shift (United States of America)

Job Family : PCG >

PCG >

Public Relations

Please be advised that Elevance Health only accepts resumes for compensation from agencies that have a signed agreement with Elevance Health.

Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.

Who We Are

Elevance Health is a health company dedicated to improving lives and communities - and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.

How We Work

At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates.

Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes and drive our shared success - for our consumers, our associates, our communities and our business.

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week.

Specific requirements and expectations for time onsite will be discussed as part of the hiring process. Candidates must reside within 50 miles or 1-hour commute each way of a relevant Elevance Health location.

The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient / member-facing roles to become vaccinated against COVID-19.

If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal, state and local laws.

Elevance Health is an Equal Employment Opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws.

Applicants who require accommodation to participate in the job application process may contact [email protected] for assistance.