GoTo Sr. Marketing Lifecycle Automation Specialist Baton Rouge, Louisiana Apply Now
Where you’ll work : Anywhere within the US (EST, CST, MST, PST)
Make your application after reading the following skill and qualification requirements for this position.
Being direct and relatable makes work and life easier for everyone. From storytelling and content to influencer relations and user lifecycle campaigns, the Marketing team at GoTo sets the stage for how we interact with customers, prospects, and employees.
When you become a part of this team, you will directly impact the business, revenue, and image of GoTo. Come discover with us.
Your Day to Day
As a Marketing Automation Specialist, you would be working on :
- Automation execution : write, build, QA, deploy, and monitor marketing campaigns and ongoing nurture flows via email and in-product messaging.
- Develop database segmentation : build audience lists that drive automation touchpoints and translate into a tailored campaign and program experience for audiences across specific market segments, industries, etc.
- Monitor and report on program and ecosystem health : monitor audience and nurture counts within Marketo to ensure systems are operating correctly and report out on automation performance and impact for tactics of all levels (ad hoc emails, email nurtures, IPM flows).
- Identify areas of opportunity : identify and develop automation-focused testing opportunities that strive to improve campaign results and meet KPIs.
What We’re Looking For
As a Marketing Automation Specialist, your background will look like :
- 2+ years of experience in marketing, operations, or in marketing automation platforms (preferably Marketo).
- Strong attention to detail.
- Ability to multitask in a rapidly changing environment.
At GoTo, diversity and inclusion are key to creating a thriving and dynamic work environment. Our team of GoGetters is driven to learn, explore, connect, and collaborate, valuing the unique perspectives that everyone brings to the table.
We take pride in providing our employees with comprehensive benefits, wellness programs, recognition, and opportunities for learning and development worldwide.
Our commitment to creating an inclusive space for everyone, regardless of gender, identity, or background, ensures that all team members can contribute to our success and thrive personally and professionally.
Annual Base Salary Range : $74,000.00 - $123,000.00
The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions.
You will also be eligible for a variable pay component and benefits.
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