Description : Company Description : Anomali is headquartered in Silicon Valley and is the Leading AI-PoweredSecurity Operations Platform that is modernizing security operations.
At thecenter of it is an omnipresent, intelligent, and multilingual AnomaliCopilot that automates important tasks and empowers your team to deliver therequisite risk insights to management and the board in seconds.
The AnomaliCopilot navigates a proprietary cloud-native security data lake thatconsolidates legacy attempts at visibility and provides first-in-marketspeed, scale, and performance while reducing the cost of securityanalytics.
Anomali combines ETL, SIEM, XDR, SOAR, and the largestrepository of global intelligence in one efficient platform. Protect and driveyour business with better productivity and talent retention.
Do more withless. Be Different. Be the Anomali. Learn more at http : / / www.anomali.com .
If you think you are the right match for the following opportunity, apply after reading the complete description.
Job Description :
Anomali is a revolutionary AI-Powered Security Operations Platform that isseeking a dynamic Senior Product Marketing Manager.
You will play a criticalrole in driving market awareness, product adoption, and customerengagement. The ideal candidate will possess a deep understanding of thecybersecurity landscape, strong product marketing expertise, a provenability to translate technical features into compelling value propositions,and the ability to thrive as a self-starter in a fast-paced environment.
Weare looking for a Senior Product Marketing manager that wants to be different- to be the Anomali.
Remote - Mountain or Pacific Time Zone
Responsibilities : Market Analysis & Research : o Conduct market research to understand customer needs, industry trends,and competitive landscape.
o Identify market opportunities and customer segments to drive productpositioning and messaging.Product Positioning & Messaging : o Develop clear and compelling product positioning, value propositions,and messaging.
o Create and maintain product marketing collateral, including datasheets,whitepapers, case studies, presentations, and website content.
Go-to-Market Strategy : o Develop and execute go-to-market strategies for new product launches andfeature releases.o Collaborate with cross-functional teams, including product management,sales, and sales enablement, to ensure successful product launches.
Sales Enablement : o Work with Sales Enablement and Product Management to develop and deliversales training materials, including product demos, competitive analysis,and objection handling guides.
o Support the sales team with tools and resources to enhance their ability tosell effectively.Demand Generation : o Partner with the Demand Generation team to create and execute campaigns thatdrive awareness, generate leads, and support sales objectives.
o Develop and manage content for webinars, events, email campaigns, anddigital marketing initiatives.Customer Advocacy : o Engage with customers to gather feedback, build relationships, anddevelop case studies and testimonials.
o Act as a voice of the customer within the organization to inform productdevelopment and marketing strategies.
Qualificationso Bachelor's degree in Marketing, Business, Computer Science, or arelated field. MBA is a plus.o 5+ years of product marketing experience, preferably in thecybersecurity industry.
o In-depth knowledge of TIP and CTI, Security Operations, SIEM, and SOARtechnologies and market trends.o Proven ability to develop and execute go-to-market strategies and productpositioning especially in the cybersecurity space.
o Excellent written and verbal communication skills, with the ability totranslate technical concepts into customer-friendly language.
o Strong project management skills with the ability to manage multipleprojects simultaneously.o Experience collaborating with cross-functional teams and driving results ina matrixed environment.
o Proficiency with marke ing tools and platforms, such as Marketo,Salesforce, Asana, and other marketing automation and content managementsystemo Experience with cybersecurity frameworks and complianc e standards.
o Technical background or understanding of cybersecurity technologies andthreat landscapes.o This is a remote position for someone located in Mountain or Pacific TimeZone.
Equal Opportunities MonitoringIt is our policy to ensure that all eligible persons have equal opportunityfor employment and advancement on the basis of their ability, qualificationsand aptitude.
We select those suitable for appointment solely on the basis ofmerit without regard to an individual's disability, race, color,religion, sex, sexual orientation, gender identity, national origin,age, or status as a protected veteran.
Monitoring is carried out to ensurethat our equal opportunity policy is effectively implemented.
If you are interested in applying for employment with Anomali and need specialassistance or accommodation to apply for a posted position, contact ourRecruiting team at [email protected] .
J-18808-Ljbffr
Senior Product Marketing Manager
Anomali is a revolutionary AI-Powered Security Operations Platform that isseeking a dynamic Senior Product Marketing Manager. Weare looking for a Senior Product Marketing manager that wants to be different- to be the Anomali. The ideal candidate will possess a deep understanding of thecybersecurity ...
Marketing - Writer and Senior Project Manager
As a Writer and Senior Project Manager on Riveron’s Marketing team, you will collaborate with the CMO, Marketing Director, and stakeholders to create a range of deliverables, transforming complex content into clear, compelling narratives. Proven experience in marketing writing and project management...
Senior Product Manager Posted about 8 months ago
As a Senior Product Manager, you will play a pivotal role in driving the development and success of our innovative product lines. Megelin, a global leader in beauty and wellness technology, is seeking a highly experienced and strategic Senior Product Manager to join our team. Proven experience as a ...
Senior Marketing Manager, CRO
Data is at the heart of this job, but the numbers must be paired with creativity and marketing insights to fully understand target audiences and match these audiences with financial products. Performance marketing optimizations or CRO experience, advanced data analysis capabilities, strong cross-dep...
Senior Product Manager, HR Apps
The Senior Product Manager, HR Apps will play a critical leadership role in the strategy and execution of this vision, playing a cross-organizational leadership role to inspire teams across Gusto to build on top of our platform. Focus on client-facing products though strong product-minded leaders in...
Senior Product Manager, Machine Learning Platform
Product Management experience, with at least 2 years as a Platform Product Manager. Ensure product success throughout the full product lifecycle from ideation to full launch and ongoing support. As a member of our Machine Learning Platform team, you will lead the development and execution of a compa...
Senior Manager, Product Marketing (B2B)
Experience in leading end-to-end product marketing for a product and/or service, including experience in launching products and supporting revenue growth. Minimum 8-10 years of experience as a Product Marketing Manager (B2B) in Financial Services Technology and/or related areas such as Payments, Iss...
Senior Product Manager - Infrastructure Monitoring, Splunk Observability - 30458
As a Product Manager on the Observability team at Splunk, you will work in an entrepreneurial, cross-functional and collaborative environment, working with engineering, design, marketing and sales counterparts to define and drive key functionalities within our Observability products. Product Manager...
Senior Partner Marketing Manager, Programs
Proven ability to lead/work with cross-functional teams across Marketing (Global Campaigns, Digital, Strategic Events, Field Marketing, Marketing Operations, Customer Marketing, Data Science), Partner Sales, and the Partner Ecosystem. Serve as strategic advisor on global partner marketing strategy, ...
Senior Lead Marketing Manager
The Senior Lead Marketing Manager works across an agile scrum team to develop an account-based marketing (ABM) strategy, and build and deliver integrated marketing campaign in support of Lumen’s business objectives. They will leverage a full suite of marketing tactics to support campaigns across all...