Primary Function
We are seeking a highly organized and detail-oriented Digital Marketing Analytics Specialist to join our team. The primary responsibility of this role is to manage our A / B testing projects using Adobe Target, overseeing the entire process from request intake to result dissemination.
This role requires strong project management skills and a foundational understanding of website A / B testing processes and goals.
Duties & Responsibilities
- Oversee the end-to-end process of A / B testing projects, ensuring timely and accurate execution.
- Manage the intake of A / B test requests from various stakeholders, and communicate project timelines and updates effectively.
- Configure and set up A / B tests in Adobe Target based on stakeholder requirements.
- Analyze test results and share findings with requestors and the UX team, providing insights and recommendations for future tests.
- Work closely with cross-functional teams, including marketing, UX, and development, to ensure seamless execution of A / B tests.
- Create timely and accurate tracking and data-driven upstream reporting; develop data analysis to track, compare & contrast event efforts for continued plan improvements and enhancements
- Provide actionable insights and optimizations to improve A / B testing process
- Develop positive working relationships with project stakeholders and colleagues
- Create and deliver clear and accurate scopes, schedules, and rundowns for projects
- Work in the most proactive and professional manner to provide the highest level of service to stakeholders
Skills & Qualifications
- Hands-on experience with Adobe Target is highly desirable
- Proven experience in project management, particularly in digital marketing or analytics
- General understanding of website A / B testing processes, goals, and methodologies
- Familiarity with digital marketing metrics and ability to analyze for insights and optimizations
- Outstanding strategic, analytical, and problem-solving skills
- Experience translating business needs into analytics requirements
- Ability to manage simultaneous projects, and work with many stakeholders across internal groups and geographies
- Self-directed, proactive, organized, efficient, detail oriented, accountable, enthusiastic
- Strong organizational and time management skills
- Be a natural communicator with strong written and presentation skills
Education & Experience
- Bachelor's degree in Marketing, Business, Analytics, or a related field preferred
- 3+ years of digital marketing analytics experience (or similar role)
- 3+ years of project management experience for a global organization
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