Communications Officer IV

Job Category :

Exempt Hiring Range : Commensurate with experience Pay Basis :

Annually

Subject to Grant Funding? : No Essential Job Functions : 1. Develops effective multi-disciplinary communications plans and products that leverage appropriate media channels and strategies to reach target audiences, conveys key messages and produces effective results for the college and the university.

2. Finds compelling story ideas that meet recruitment, fundraising, news and visibility needs for the college.

3. Engages with college faculty, students, administrators, alumni, staff and partners to write and package content that will persuade a variety of target audiences, producing desired results.

4. Writes, helps coordinate and produces content for a broad mix of key communications channels, including traditional and digital marketing communications, Web, social media, video, print, news and periodicals.

5. Edits Web and develops some content for the college in partnership with the division’s Web strategy and content management team.

6. Manages, produces and contributes to best-practice, high-performance social media content for the college through university-wide and, if applicable, college-specific accounts and channels.

7. Contributes to recruitment marketing campaigns for the college in partnership with divisional colleagues and the offices of undergraduate and / or graduate admissions.

8. Contributes to fundraising and alumni relations campaigns for the college in partnership with divisional colleagues and the University Advancement team.

9. Writes for or assists with college-based publications and periodicals, digital or print-based.

10. Ensures communications activities conducted for the college include performance measures to demonstrate return on investments and project effectiveness.

11.Ensures that all communications projects and deliverables are aligned with the university’s and college’s brand and identity guidelines, and adheres to all divisional communications procedures, policies, standards and guidelines.

12. Collaborates with the divisional teams on advertising, branding or publicity or marketing communications projects or initiatives that include or align with college priorities or content opportunities.

Contributes ideas and content to populate NSU brand advertising, as well as institutional promotional efforts such as the NSU Research and NSU Health campaigns.

13. Initiates or assists with public relations or marketing communications activities in the college, including photo / video shoots, focus groups, etc.

14. Perform other duties as assigned or required. Marginal Job Functions : Required Knowledge, Skills, & Abilities : Knowledge :

1. English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition and grammar.

2. Marketing - Knowledge of principles and methods for describing and promoting programs and services to achieve desired outcomes.

3. Marketing Research & Analytics - Knowledge of principles and methods for researching and analyzing data used for describing, promoting and selling services

4. Communications and Media - Knowledge of media production, visual, verbal and interactive communication, and dissemination techniques and methods.

This includes alternative ways to inform and persuade via written, oral and visual media.

5. Digital Media - Knowledge of digital media production, communication and dissemination techniques and methods. This includes alternative ways to inform and persuade via digital, Web, and social media.

Skills :

1. Critical Thinking - Advanced skills in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

2. Judgment and Decision Making - Advanced skills in considering the relative costs and benefits of potential actions to choose the appropriate one.

3. Persuasion - Advanced skills in persuading others to change their minds or behavior.

4. Complex Problem Solving - Advanced skills in identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

5. Active Learning - Advanced skills in understanding the implications of new information for both current and future problem-solving and decision-making.

6. Active Listening - Advanced skills in giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

7. Advanced knowledge of MS Office Suite (Outlook, Word, Excel, PowerPoint).

Abilities :

1. Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.

2. Oral Expression - The ability to communicate information and ideas in speaking so others will understand.

3. Written Comprehension - The ability to read and understand information and ideas in writing so others will understand.

4. Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.

5. Written Expression - The ability to communicate information and ideas in writing so others will understand.

6. Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (including finding a relationship among seemingly unrelated events).

7. Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

8. Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.

Physical Requirements :

1. Near Vision - Must be able to see details at close range (within a few feet of the observer).

2. Speech Recognition - Must be able to identify and understand the speech of another person.

3. Speech Clarity - Must be able to speak clearly so others can understand you.

4. Travel - Must be able to travel on a daily and / or overnight basis.

5. May be required to work nights or weekends.

Job Requirements : Required Certifications / Licensures : Required Education : Bachelor's Degree Major (if required) : Required Experience : Six (6) to eight (8) or more years of related communications experience.

Preferred Qualifications : Is this a safety sensitive position? No Background Screening Required? No Pre-Employment Conditions : Sensitivity Disclaimer : Nova Southeastern University is in full compliance with the Americans with Disabilities Act (ADA) and does not discriminate with regard to applicants or employees with disabilities, and will make reasonable accommodation when necessary.