Planet Interactive's Cybersecurity Client is hiring for a Direct-Hire Senior Manager, Paid Media with 5+ years of experience in B2B paid-media campaign development and management located in Boston starting in September 2024
In this role, the Senior Manager, Paid Media must have a background in planning, building and managing paid-media campaigns to drive awareness, demand, pipeline and bookings.
Senior Manager, Paid Media Responsibilities
- Collaborate with the department director, and other key stakeholders to develop comprehensive campaign strategies aligned with business objectives, target audience, and marketing budgets.
- Plan, create, and implement integrated digital marketing campaigns across multiple channels, with a focus on segmentation and innovation.
- Implement digital lead generation strategies to capture and nurture leads throughout the buyer's journey, using marketing automation tools and CRM systems.
- Monitor campaign performance, track key metrics, and provide regular reports to evaluate campaign effectiveness and recommend optimizations for future campaigns.
- Ensure effective utilization of allocated marketing budgets by closely monitoring campaign expenses and optimizing spend to achieve maximum ROI.
Senior Manager, Paid Media Qualifications :
- Bachelor's degree in marketing, business administration, or a related field.
- Expertise with paid advertising platforms and tools (LinkedIn Campaign Manager, GoogleAds, Native, and display)
- Strong understanding of marketing automation platforms (Pardot, Marketo or similar)
- Proven ability to manage multiple campaigns simultaneously, meet deadlines, and deliver high-quality results.
- Proficient in analyzing marketing data, metrics, and trends to optimize campaigns and improve performance.
Paid Search Media Manager (Cambridge)
Paid Search Media Manager (Cambridge). Paid Search Media Manager (Cambridge, MA). You've acquired 5+ years of experience in Managing E2E paid search campaigns (B2B preferably) on Google and Bing, have strong individual contribution and collaboration in a larger team of paid media and digital campaig...
Senior Product Marketing Manager, Retail Media
Senior Product Marketing Manager, Retail Media. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and B2B enterprises with the most advanced, secure, and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in...
Senior Paid Social Media Manager
Paid Social Media Manager at Later, you will be responsible for end to end management of paid social media campaign management for Later Influence customers. Manage paid social influencer campaigns including, planning, setup, quality assurance, testing, measurement/reporting, and optimization across...
Senior Manager, Paid Media
Senior Manager, Paid Media Qualifications:. B2B paid-media campaign development and management located in. Expertise with paid advertising platforms and tools (LinkedIn Campaign Manager, GoogleAds, Native, and display). ...
Media Relations Lead (Senior Manager)
Global Corporate Communications Media Relations and Operations Head to build a media relations center of excellence and media strategy that aligns with Takeda’s U. Manage global news brief (media monitoring), media relations email inbox and monitor for industry trends and issues as well as best-in-c...
Sr Manager, Paid Media
Expertise with paid advertising platforms and tools (LinkedIn Campaign Manager, GoogleAds, Native, and display). Collaborate with the Senior Director, Integrated Marketing, and other key stakeholders to develop comprehensive campaign strategies aligned with business objectives, target audience, and ...
Associate Paid Media Manager
EF Go Ahead Tours, a division of EF Education First, is looking for an Associate Paid Media Manager to join our paid media team. A strong foundational knowledge of paid search, paid social and display advertising is required for this job. You will be responsible for optimizing, managing, and expandi...
Senior Media Analyst, Paid Social
Senior Media Buyer, Paid Social. You’ll be responsible for delivering ROI and business growth through the innovative application of paid social strategies, while maintaining a high degree of excellence and flawless execution. Grow clients businesses by optimizing marketing campaigns across all media...
Senior Product Marketing Manager, Retail Media
Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, person...
Senior Media Buyer, Paid Social
Senior Media Buyer, Paid Social. You’ll be responsible for delivering ROI and business growth through the innovative application of paid social strategies, while maintaining a high degree of excellence and flawless execution. Grow clients businesses by optimizing marketing campaigns across all media...