Digital Marketing Specialist

JobTreadDigital Marketing Specialist

Full Time, On Location Dallas, TX

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JobTread is at the forefront of the construction management software industry, offering innovative solutions that significantly enhance project efficiency and profitability.

As a company known for its rapid growth and strong team culture, we are looking for a Digital Marketing Specialist to increase brand awareness, generate leads, and support our overall marketing objectives.

The Digital Marketing Specialist will be responsible for helping develop, implement, track, and optimize our digital marketing campaigns across all channels.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

As a member of the JobTread family, you'll contribute to an industry-leading company that values innovation and teamwork.

Our commitment to your professional growth and personal success makes JobTread an ideal place to advance your career. If you are eager to contribute to a team that values innovation and excellence, we would love to hear from you.

Responsibilities

• Assist with developing, implementing, and managing our digital marketing strategy.
• Analyze website traffic and provide regular internal reports using Google Analytics.
• Improve Search Engine Optimization (SEO) to drive more website traffic.
• Run and optimize Google Ads, Display Ads, and Social Media Ad campaigns.
• Create email drip campaigns to nurture leads and qualified prospects.
• Contribute to the ideation and creation of compelling content marketing including blog posts, articles, videos, and social media messages.
• Optimize marketing funnels to convert leads into qualified prospects and customers.
• Collaborate with design, sales, and product development teams to develop brand awareness and online reputation.
• Create landing pages and optimize the user experience to maximize conversion rates.
• Measure and report the performance of all digital marketing initiatives.
• Assist in qualifying and signing up potential partners to join our Marketplace.
• Develop and implement joint marketing initiatives with strategic partners.
• Other duties as assigned.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Proven experience in digital marketing including SEO, SEM, marketing automation, email, Google Ads, social media ads, and Google Analytics.
• Strong understanding of current online marketing concepts, strategies, and best practices.
• Exceptional skills in marketing writing and content creation.
• Strong analytical skills and data-driven thinking.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills with the ability to manage multiple projects simultaneously.
• Experience with Pardot and Salesforce is a plus.
• Google Analytics and Ads certifications are a plus.

Perks

• Join a small, growing team as an early team member.
• Upward career mobility at a high-growth startup.
• Make an impact and advance your career development.
• Opportunity to become an innovator and solve real-world problems for construction.
• Creative and entrepreneurial working environment.
• Work every day with successful, smart, and highly motivated people.
• Electronic standing / sitting desks with top of the line secondary monitors.
• Weekly Team Lunch, Happy Hours, and other team events.
• Casual dress code.
• Flexible schedule.

Salary & Benefits

• Full-Time, In-Office
• Starting Salary at $75,000-$90,000 with a $5-$10k bonus
• Dental, health, and vision insurance
• Paid training
• 401k plan + matching
• Vacation and other Paid Time Off
• Free access to an onsite workout facility

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