Customer Acquisition Manager

The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.

Overview :

Join Road Runner Sports as our next Customer Acquisition Manager . In this position you will be joining a dynamic team to drive innovative paid advertising strategies that fuel customer growth and revenue across web and retail channels! You’ll lead cross-functional projects, manage key agency relationships, and develop actionable insights to optimize performance.

If you’re passionate about performance marketing and thrive in a fast-paced environment, this role is for you!

About us

• Road Runner Sports is proud to have been recognized as the 2023 Footwear Retailer of the Year by Footwear Magazine.
• Founded in a San Diego garage over 40 years ago.
• Road Runner Sports has 47 stores across the country, and we are growing!
• Our Values, Mission & Purpose (we call them Our 6 Pillars) are Be Different, Bring the WOW, Build something great together, Get Moving, Stay Active, and Live Healthy.

What you will get to do as a Customer Acquisition Manager with Road Runner Sports :

• Drive development and execution of paid advertising that supports new customer and revenue growth in our web and retail channels.
• Support strategy for driving VIP program awareness and conversions via paid channels.
• Oversee execution of COOP marketing initiatives, working closely with internal stakeholders and core brand partners.
• Develop and maintain KPIs / reporting to measure program effectiveness and provide actionable insights.
• Act as the point of contact for key agencies, keeping them informed of objectives, ROAS goals, priorities, timelines, content updates, and budget parameters.
• Understand the paid media landscape and drive asset development from concept to completion based on industry trends and brand guidelines.
• Drive day-to-day performance and reporting for core paid channels (Search, shopping, SEO, local SEO, social ads, affiliate, YouTube, display / retargeting among others).
• Identify and implement new tactics or partners to acquire new customers.
• Own the acquisition budget in accordance with goals and ROAS targets, ensuring key team members are informed of spending trends and projections.
• Maintain YOY history / details on campaigns and promotions, run dates, and performance.
• Perform other duties as required.

Qualifications :

• Bachelor’s degree in marketing, or Business Administration
• Multi-Channel retailer experience preferred
• Proven success in creating attribution models that align with company goals & objectives.
• Knowledge or experience in the fitness / wellness or athletic space ideal but not required
• Strong understanding of Google Analytics & Ads platform, Impact (or similar affiliate platform) & Facebook ads manager
• Strong understanding of the performance marketing landscape and proven ability to identify new opportunities & digital trends
• Proven excellence in paid search, SEO, YouTube, CTV, paid social & affiliate marketing channels.
• Ability to manage budgets efficiently; tracking spend, and ensuring ROAS goals are met
• Experience managing the digital marketing expense report process, accruals, ensuring all vendors adhere to payment terms and approvals meet deadlines
• Ability to lead projects collaboratively across internal & external teams
• High attention to detail and ability to articulate trends and results through data
• Ability to execute on tight timelines and adapt quickly to meet business needs
• Strength in project management from concept to completion; able to follow processes, complete project briefs, and meet deadlines
• Experience working closely with external agencies; keeping them informed of key objectives, priorities, timelines, and budgets as well as provide marketing materials, and asset delivery under deadline
• Strong understanding of high converting creative, content & messaging based on channel & objective
• Excellent communication skills, interpersonal skills, ethics, and cultural awareness

Your rewards!

• Earn competitive pay
• Be the envy of your friends with discounts on ALL the latest gear and footwear
• Enjoy free running and walking events

Acknowledgments :

After acceptance of a potential offer, the successful completion of a background check will be required prior to start date.

The offer is contingent upon the information received in this report, and will be carried out in accordance with Local, State, and Federal laws.

We’re committed to protecting your privacy rights. We collect personal information from you, including personally identifying information, professional or employment-related information, and educational information.

The purpose of this collection is to assist in evaluating your application for employment.

To ensure your application is received as timely as possible, we encourage you to apply directly onto our Road Runner Sports Career page.

As you apply directly on our site, we will be reaching out to you within the next 10 days should your experience and qualifications meet our requirements for this position.

Road Runner Sports is committed to a diverse and inclusive workplace. Road Runner Sports is an e-verify organization and an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Compensation Min : USD $95,000.00 / Yr. Compensation Max : USD $110,000.00 / Yr.

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