Job Description
Organizational
The Zenith Competitive Intelligence Team provides advertising intelligence that yields insights resulting in a marketplace advantage for Zenith’s clientbase.
Our goal is to daily deliver the most accurate, most timely and most granular competitive media spending reports & analysis in our client’s categories.
Individual
The position of the Competitive Intelligence Supervisor is to act as the primary contact for competitive media requests and workflow.
The Supervisor has a strong knowledge of the market & industry trends and will assume a leadership position on the clients’ business needs / concerns.
The Supervisor is an intricate component to the Competitive team with strong teamwork and delegation skills. The Supervisor will report to the SVP - Competitive Intelligence and / or the Associate Director of Competitive Intelligence.
Responsibilities : Individual
Individual
- Lead the development of imaginative reports based on understanding of our clients businesses.
- Ability to think and write in a logical flow; competently present and defend analysis daily.
- Proficient in Excel and PowerPoint; open and able to learn new software and innovative ways of using old software.
- Proficient writing and public speaking skills.
- Willing to work with others as well as be a self-sufficient
Organizational
- Can write and present research analysis and understand media plans.
- Communicate with clients, and other agency departments
- Foster internal / agency communications and relationships.
- Establish vendor relationships.
Team
- Train competitive assistants in a variety of required systems and processes.
- Encourage creativity and pro-activity of competitive team.
- Supervise work flow to guarantee timely delivery of projects.
Qualifications
- 3-4 years of experience in media research, planning, strategy, or account management.
- Agency experience not necessary but would be a plus.
- Proficient across all channels (print, TV, radio, interactive, OOH).
- Have solid command of industry research and trends.
- Organized, detail oriented. Expects excellence and accuracy.
- Familiar with Vivvix or Pathmatics.
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