Social Content Director

3 month contract to start

Unwell is seeking a highly creative and trend-savvy Social Lead to take the reins of our social presence across all platforms.

This role is ideal for someone who identifies first and foremost as a creator someone who lives and breathes social media, is intimately comfortable editing and cutting content themselves, understands the nuances of each platform, and has a keen eye for what’s trending and what will engage our audience.

Your primary focus will be on generating innovative, attention-grabbing content that aligns with the Unwell brand and resonates across our diverse IP.

You will report to and collaborate closely with the Head of Marketing on measuring the effectiveness of our social strategies and managing the social team to ensure that all efforts are driving measurable growth.

If you are passionate about developing creative social content, have a deep understanding of social media trends, and are eager to push creative boundaries, this role is for you.

Key Responsibilities :

Content Creation : Lead the ideation, creation, and execution of social media content that is both innovative and aligned with Unwell’s brand voice.

This includes everything from short-form videos and graphics to interactive stories, live event coverage and product launches.

Trend Analysis : Stay ahead of social media trends and platform updates to ensure Unwell remains at the forefront of digital engagement.

This includes actively following emerging TikTok trends and incorporating them into our strategy in a unique and creative way to keep our content fresh and relevant.

Audience Engagement : Develop a passion for reading and understanding comments, engaging with our audience, and using their feedback to shape our content.

Ensure that our social media strategy is not only creative but also responsive to what our community is saying.

Creative Vision : Work closely with the creative team to ensure that all content reflects the overarching creative vision for Unwell and each piece of IP under our umbrella.

Ensure brand consistency across all social channels, making sure each IP maintains its unique voice and identity.

Collaboration : Partner with the Head of Marketing to track and measure the performance of social content, using analytics to refine and optimize our strategies.

Provide feedback and guidance to the social team to ensure that all content is driving engagement and growth.

Team Management : Assist in leading the social team, fostering a collaborative and innovative environment. Provide creative direction, and ensure that all content meets Unwell’s high standards.

Required Skills & Qualifications :

Creativity : Creativity is the most critical quality we are looking for in this role. Your portfolio should be a testament to your exceptional creative abilities, demonstrating your talent for producing standout social media content across various platforms.

We are seeking someone who can consistently think outside the box, push boundaries, and bring innovative ideas to life. If creativity isn’t your strongest asset, this role isn’t the right fit for you.

• Social Media Expertise : Deep knowledge of all major social media platforms (Instagram, TikTok, YouTube, etc.), including their algorithms, best practices, and what content performs well on each.
• Trend Awareness : You should be deeply tuned into social media, with a knack for spotting trends before they blow up. We need someone who thinks like a creator, knows how to craft content that captures attention, and makes it impossible to look away.

If you’re always ahead of the curve and can turn emerging trends into viral content, this is the role for you.

• Audience Engagement : Passion for reading comments and engaging with our community. You should be able to use audience feedback to shape and improve our social media strategies.
• Creative Vision : A deep understanding of and alignment with Unwell’s creative vision. You should be able to ensure that all social content aligns with this vision while also being innovative and engaging.
• Adaptability : Ability to quickly adapt to changes in social media trends and platform algorithms, ensuring that our strategies remain effective and relevant.
• Experience : 7+ years of experience in social media content creation and strategy, with a proven track record of driving engagement and growth.

Why Join Unwell?

• Creative Freedom : Be part of a company that values creativity and innovation, and gives you the freedom to explore new ideas and trends.
• Impact : Play a key role in shaping the social media presence of a rapidly growing brand with a diverse portfolio of IP.
• Growth Opportunity : Join a collaborative team where your contributions will directly impact the company’s success.

If you are a creative-first social media expert ready to make your mark at Unwell, we’d love to hear from you. Join us in pushing the boundaries of what’s possible in social media and storytelling.