Email and SMS Specialist

Overview

The Email and SMS Specialist (Marketer I) plays a critical institutional-wide role in managing and overseeing the email campaign process for USU Alumni and key stakeholders.

This position is responsible for representing high-level senders such as the USU President, Deans, and Vice Presidents, ensuring that all communications align with the university's strategic goals.

This role involves email setup, deployment, and performance tracking, ensuring emails are optimized for various platforms and devices.

With a strong technical skill set and knowledge of accessibility standards, the specialist ensures all email content is accurate and complete, creates relevant landing pages, and makes judgment calls to optimize email performance.

Additionally, this role includes managing mailing lists, audience segmentation, and analyzing email metrics to refine strategies.

This highly visible role involves daily communication and coordination with multiple segments of over 505k alumni, donors, community leaders, and friends.

The ideal candidate has superior organizational skills, excellent customer service acumen, and the ability to present professionally formatted emails that maintain university visual identity standards.

Additionally, the specialist will monitor, analyze, and report on email performance metrics to continuously optimize communication outcomes.

This role requires flexibility, as the specialist must be available at times at night and on weekends to send and monitor communications, ensuring timely responses to performance metrics.

Key responsibilities include managing an evolving email calendar, implementing strategies to enhance email marketing efficiency, building email templates and sequences to improve open and click through rates, and conducting A / B testing.

Email audience segmentation and sequencing will be an important focus, as well as ensuring content is appropriate, accurate and compliant.

The specialist will also implement and manage an SMS platform and strategy, analyzing SMS campaign results to improve communication and marketing efforts for major events and solicitations.

Occasional additional duties include assisting with updating Advancement webpages and online forms.

This position is telework eligible within the state of Utah. Telework outside of the state of Utah is subject to review and approval by the University prior to a job offer being extended.

Responsibilities

Organization and Planning 70%

• Manage all emails communications for USU alumni and key stakeholders.
• Oversee the email platform (currently Real Magnet), handling email setup, deployment, and performance reporting.
• Ensure appropriate email audience segmentation and content accuracy.
• Maintain and adjust the email calendar to ensure timely messaging.
• Optimize email content for all devices and servers.
• Ensure visual identity consistency across all emails.
• Implement and analyze SMS campaigns.
• Maintain clear policies and procedures for mass communication requests via JIRA and Real Magnet.

Analytics 15%

• Enhance email marketing, client service, and content creation efficiency.
• Build email templates and sequences.
• Conduct A / B testing on email campaign elements.
• Maintain reporting and analytics of individual emails and overall trends.

Customer Service 10%

• Provide timely assistance and feedback to internal stakeholders.
• Monitor, analyze, and report on email performance metrics.
• Advise clients on email marketing strategy and execution.
• Collaborate with cross-functional teams to align email campaigns with university marketing initiatives.
• Educate and inform departments on mass communication policies.

Web Assistance 5%

• Occasionally assist with Advancement webpage updates.
• Occasionally assist with online forms through Jotform, Givecampus, and other platforms.

Qualifications

Minimum Qualifications

• Four years of related experience; OR a Bachelor's degree in English, marketing, communications, or related field; OR an equivalent combination of education and experience.
• Experience with editing and proofreading written communication.
• Experience using technical software.

Preferred Qualifications

• Experience in email marketing and automation.
• Experience using Real Magnet.
• Experience using JIRA.
• Experience using a form builder (Jotform).
• Strong knowledge of higher education fundraising principles preferred.

Knowledge, Skills, and Abilities

• Proficiency with email marketing platforms and automation.
• Strong understanding of email marketing best practices and segmentation.
• Exceptional writing, editing, and proofreading skills with excellent attention to detail.
• Strong organizational skills and ability to multitask, prioritize, and manage multiple projects.
• Analytical skills to evaluate content and performance.
• Ability to meet deadlines and exceed expectations.
• Strong communicator and collaborator.
• Demonstrated problem-solving skills with a proactive approach.
• Drive to stay updated on industry trends and technologies.
• Customer-first approach with experience managing inquiries and issues.
• Self-motivated team player with a sense of humor and openness to feedback.

Required Documents

Along with the online application, please attach :

• Resume / CV to be uploaded at the beginning of your application in the Candidate Profile under Resume / CV"
• Cover letter to be typed / pasted at the end of your application

Document size may not exceed 10 MB.

Advertised Salary

Commensurate with experience, plus excellent benefits

Employees work indoors and are protected from weather and / or contaminants, but not, necessarily, occasional temperature changes.

The employee is regularly required to sit and often uses repetitive hand motions.

College / Department Highlights

The Division of Advancement is a welcoming office where teamwork and inclusiveness are highly valued. Advancement staff are engaged in the meaningful work of securing private financial resources to fuel Utah State University's mission by creating gratifying gift and engagement experiences for USU's generous and passionate alumni and friends.

Comprising the division are the office of the Vice President, the USU Foundation & Board, Advancement Services, the Alumni Association (Alumni Engagement), Gift Planning, Corporations and Foundations, Strategic Communications, Stewardship, the Annual Fund and ACE (Alumni Center for Engagement).

Furthermore, the division coordinates all fundraising efforts across campus, including colleges, various programs, extension campuses, and USU Athletics.

Through the collaboration of these units, the Division of Advancement is able to achieve significant annual fundraising goals by inspiring stakeholders to invest their time and resources in Utah State University.

University Highlights

Founded in 1888, Utah State University is Utah’s premier land-grant, public service university, with a strong commitment to excellence, access, and inclusion, empowering people to lead successful lives of involvement, innovation, and impact.

Utah State provides high-quality education to 27,500-plus students , including at three residential campuses, eight statewide campuses, and 23 education centers.

USU Online educates students from all 50 states and 55 countries. For over 25 years, USU Extension has served and engaged Utahns in all of Utah’s counties.

As an R1 research institution, Utah State is dedicated to advancing knowledge through research and scholarly activities, providing a high-quality undergraduate and graduate education at an affordable price.

Utah State is committed to cultivating a community ofwhere all perspectives, values, cultures, and identities are acknowledged, welcomed, and valued.

We seek to recruit, hire, and retain people from all walks of life who will champion excellence in education, research, discovery, outreach, and service.

We believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be successful.

Forbes recognized our commitment to employees when they named in 2023. about USU.

The university provides a to support careers for partners who are also seeking employment. Additionally, USU is committed to providing access and reasonable accommodations for individuals with disabilities.

To request a reasonable accommodation for a disability, contact the university’s ADA Coordinator in the Office of Human Resources at (435) 797-0122 or

for its strong economy, fiscal stability, education, and health care. Outstanding outdoor recreational opportunities abound throughout the state, including five national parks, 43 state parks and recreation areas, and 15 alpine ski resorts.

The home of USU’s main campus, , is a city of 54,000-plus people in a picturesque mountain valley 80 miles north of Salt Lake City.

The Logan metro area in the Milken Institute’s 2022 ranking for best-performing small cities in the nation.

updated 04 / 2024

Notice of Non-discrimination

In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and / or USU’s non-discrimination policies :

Executive Director of the Office of Equity Matthew Pinner,

or contact :

• Department of Education, Office of Assistant Secretary for Civil Rights,800-421-3481,
19 days ago