Senior Marketing Manager

Job Overview :

We are seeking an experienced and dynamic Senior Marketing Manager to join our team. The ideal candidate will have at least 7+ years of experience in performance marketing, with a focus digital campaign management, content creation and management, D2C E-commerce, lead acquisition, and A / B testing.

This role requires strong analytical skills, a growth mindset, and proven experience in driving performance across channels like Google Ads, paid social media, and potentially Amazon e-commerce.

Responsibilities :

• Develop and manage digital marketing campaigns to drive customer acquisition and support revenue growth in the US market.
• Plan and execute SEM and PPC campaigns to increase online visibility and generate leads.
• Coordinate the creation of high-quality, SEO-optimized content across digital platforms to align with the customer journey and drive conversions.
• Oversee social media channels, developing strategies to enhance brand awareness and engagement.
• Monitor and optimize the brand’s e-commerce website, focusing on enhancing user experience and improving conversion rates.
• Utilize the CRM system to capture, nurture, and convert leads by creating effective email sequences and personalized marketing workflows.
• Use analytics and A / B testing to refine digital marketing strategies and identify potential growth opportunities.
• Prepare regular reports on marketing performance, KPIs, and ROI, providing insights and recommendations to the marketing team.
• Manage marketing budgets, ensuring optimal allocation of resources to maximize ROI.
• Collaborate with internal teams to align marketing activities with business objectives, ensuring integrated efforts across all platforms.
• Stay updated with industry trends and emerging technologies to keep the company at the forefront of developments in digital marketing.
• Ensure compliance with legal regulations and ethical standards in all marketing activities.

Internal Communications :

• Facilitate effective internal communications by regularly updating team members and stakeholders on marketing strategies, campaign developments, and performance metrics.
• Collaborate with cross-functional teams to ensure cohesive messaging and alignment of objectives across departments.
• Prepare and deliver presentations and reports to internal teams, communicating insights, strategies, and recommendations.

External Communications :

• Manage external communications and relationships, including liaising with agencies, vendors, and partners to ensure consistency with the company's marketing goals and brand guidelines.
• Prepare and deliver presentations and reports to external stakeholders, communicating insights, strategies, and recommendations.
• Represent the company at industry events and conferences, networking with professionals and promoting the brand.

Qualifications :

• 7+ years of experience in performance marketing, with a proven track record of managing and optimizing campaigns.
• Strong analytical skills with hands-on experience using tools such as Google Analytics, Google Ads, and social media ad platforms.
• Familiarity with customer research, keyword research, and competitive analysis.
• Experience in the health and wellness industry is a plus.
• Excellent communication and collaboration skills.

Benefits :

• $90,000 - $120,000 + 16% Bonus
• Yearly Bonus Structure
• Health Insurance
• Vision Insurance
• Dental Insurance
• 401k
4 hours ago