Overview
We’re seeking an Associate Manager, Paid Social & Programmatic eager to push paid media best practices, innovative measurement solutions, and is comfortable being the social and programmatic quarterback of such massive change.
If you like to communicate complicated marketing concepts to a diverse level of paid media backgrounds, we want you!
The Associate Manager, Paid Social & Programmatic is responsible for developing, executing, and monitoring strategic and tactical paid media plans across all lines of business.
The Associate Manager, Paid Social & Programmatic supports the business through creative and innovative solutions to meet paid media KPIs, while also exemplifying superior organizational and project management skills to bring those solutions to life.
Foot Locker, Inc. is currently undergoing a massive transition with our marketing strategy to meet changing consumer demand, as well as the changing marketing technology landscape.
Responsibilities
- Lead the development and execution of paid social & programmatic marketing strategies to drive growth in revenue, efficiency, customer acquisition, and lifetime customer value across Foot Locker Inc. brands
- Establish oneself as an expert within their functional department and team
- Effectively manage and develop analysts (mentoring, training,
- Collaborate with external agency to manage creative intake form and QA ad mocks, ensuring accuracy of ad messaging
- Oversee pacing and budget tracking for paid social and programmatic channels
- Coordinate monthly billing processes, invoice organization and PO management
- Showcase problem solving skills and identify ways to improve team efficiency
- Prioritize, delegate, and manage monthly planning and ad-hoc requests to ensure they are executed on time
- Utilize and develop insights from internal data team, platforms, and agencies to drive action
- Participate in regular knowledge sharing, and training sessions to learn new strategies for optimization
- Effectively communicate performance and strategic direction to senior leadership
- Partner with internal creative department for developing and adapting content from learnings and platform best practices
- Stay up to date with overall industry trends and algorithm changes to ensure best practices are being met and actively seek out and pursue emerging opportunities
- Design and perform test and learns to regularly uncover effective new tactics to maximize performance against KPIs
Qualifications
- Bachelor’s degree in in Business, Marketing, Communications, Finance or related field from an accredited university or college
- 2 years minimum of experience in digital marketing, preferably with responsibilities in paid social, or other programmatic channels such as display advertising, native, OLV / CTV, DOOH
- Fundamental understanding of Paid Social and Programmatic / Display marketing concepts
- Strong communication skills, comfortable liaising with internal stakeholders, and agency contacts
- Experience with web analytics tools such as Adobe Analytics preferred
- Proficiency with Microsoft Excel with the ability to utilize Pivot Tables in Excel preferred
- Certifications in top social platforms a plus
- Ads Manager platform experience preferred (Meta, TikTok, Snapchat, DV360)
Benefits
The annual base salary range is $60000 - $72000 / year. This range represents the anticipated low and high end of the salary for this position.
Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.
Foot Locker Benefits :
- Employee Discount
- Paid Time Off
- Medical Dental Vision Coverage
- 401(k) Roth 401(k)
- Stock Purchase Plan
- Life Insurance
- Flexible Spending Account
- Opportunities for Advancement
- Tuition Reimbursement for Qualified Courses
- Strong Company Culture
- Employee Resource Groups
Connect With Foot Locker
Associate Manager, Paid Social & Programmatic
We’re seeking an Associate Manager, Paid Social & Programmatic eager to push paid media best practices, innovative measurement solutions, and is comfortable being the social and programmatic quarterback of such massive change. The Associate Manager, Paid Social & Programmatic is responsible for deve...
Marketing Manager, Paid Social
We are looking for a skilled Manager, Paid Social Media Marketing to join our team and work alongside other paid media experts to drive strategic growth. Own the creation and execution of Paid Social campaigns across platforms like Meta and LinkedIn. Develop and execute Paid Social campaigns that al...
Paid Social Manager
Help lead 829’s thriving PPC team as a Digital Marketing Manager focusing on Paid Social. Thorough understanding of various paid social advertising tool sets such as Meta and LinkedIn. A minimum of 5-7 years managing paid advertising programs. Experience with pixeling and conversion tracking via Goo...
Senior Media Buyer, Paid Social
Senior Media Buyer, Paid Social. You’ll be responsible for delivering ROI and business growth through the innovative application of paid social strategies, while maintaining a high degree of excellence and flawless execution. Minimum 2 years in a paid social marketing role with trading experience. P...
Marketing Manager, Paid Social Acquisition
Partner with paid social stakeholders in establishing a best-in-class approach to paid social: Growth Marketing, Field/ABM Marketing, Comms Messaging Social. Define and own the paid media social strategy globally. Transition the company’s paid social campaign management from an agency to in-house. P...
Senior Media Analyst, Paid Social
Senior Media Buyer, Paid Social. You’ll be responsible for delivering ROI and business growth through the innovative application of paid social strategies, while maintaining a high degree of excellence and flawless execution. Minimum 2 years in a paid social marketing role with trading experience. P...
Associate Paid Media Manager
EF Go Ahead Tours, a division of EF Education First, is looking for an Associate Paid Media Manager to join our paid media team. A strong foundational knowledge of paid search, paid social and display advertising is required for this job. Experience managing paid social campaigns on Facebook and Tik...
Associate Paid Media Manager
EF Go Ahead Tours, a division of EF Education First, is looking for an Associate Paid Media Manager to join our paid media team. A strong foundational knowledge of paid search, paid social and display advertising is required for this job. Experience managing paid social campaigns on Facebook and Tik...
Paid Social Associate Director
We are looking for someone with experience in developing and executing paid social strategy and media management. Lead the strategy and execution of paid social campaigns across multiple clients, including but not limited to account strategy development, setup, and overall campaign management. Must ...
Associate Planner, Paid Social
As an Associate Media Planner, Paid Social you’ll manage the daily paid social needs on a client, including ad trafficking, budget pacing, optimization and reporting. Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within the larger...