Marketing Content Manager

Overview

The Marketing Content Manager is part of a team that focuses on advancing member recruitment and brand building nationwide.

Primary responsibilities include curating, authoring and editing compelling stories, developing and managing editorial calendars and optimizing content for a variety of channels including blogs, newsletters, email campaigns and social media.

The position supervises a Communications Specialist and may manage relationships with external consultants and vendors.

Responsibilities

Writing / Editing

• Acts as the lead writer / storyteller to produce high-quality content to be packaged and leveraged across a variety of channels including websites, blogs, newsletters, social media, email, reports, videos and print collateral.
• Maintains Ampact’s editorial style guide and brand voice.
• Edits content produced by other team members, assigns writing projects, oversees story development and copy-editing.
• Works closely with leaders, marketing teammates, and other departments to identify topics / themes and to create strategic content.

Strategy

• With guidance from the Marketing / Communications Manager, develops and implements content strategy to support member recruitment and other organizational goals.
• Owns content calendars, workflows and approval processes to ensure content is published on time and amplified across channels.
• Customizes content for different personas and audiences.
• Tracks metrics to identify, amplify and replicate successful content.
• Works cross-functionally to increase followers, traffic, engagement clicks and conversions.

Systems

• Establishes and maintains workflow for requesting, creating, editing, publishing, repurposing and retiring content.
• Develops and maintains process for curating story leads, identifying success stories and engaging members in sharing their AmeriCorps experience.
• Documents and maintain brand voice / style.
• Develops tools / resources to help other employees communicate clearly and consistently.

Qualifications

Minimum Education

Bachelor Degree in journalism, public relations, writing or equivalent related experience.

Minimum Experience

• 3-5 years experience in multi-channel content creation. Supervisory experience desired.
• Excellent writer and editor experienced with AP Style. Professional writing samples or portfolio required.
• Experience creating compelling messages for a variety of audiences and target demographics.
• Demonstrated success building traffic, engagement and meeting marketing KPIs
• Creative thinker able to recognize and develop opportunities
• Strong cross functional collaboration and communication skills
• Team player and problem solver with proven experience working in deadline driven environment and managing multiple synchronous projects
• Thrives in environment of high growth and change

Ampact is committed to compliance with the Americans with Disabilities Act and will make reasonable accommodations as possible to enable employees to perform the essential functions of their positions.

This position requires the ability to :

• Travel locally and statewide as needed to attend meetings
• Communicate effectively with people / groups in multiple settings within and outside the organization
• Effectively utilize existing and emerging technology to achieve required results

Transporting of moderately heavy objects up to 25 pounds

Benefits

Ampact offers an excellent benefit package including Medical, HSA, Dental, Vision, FSA, Life, Disability, PTO and 401(k).